The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Leverage Business Technology”

Steve Roderick of gotoBilling.com Exposes Success Secrets

On Tuesday, we heard from Steve Roderick of www.gotoBilling.com, a one-stop small business resource for paperless marketing, online invoicing, electronic billing, gift cards, and more. Due to smart planning and excellent customer service, gotoBilling.com is thriving in today’s economy and helping other small business owners succeed. Here is the rest of our conversation and Steve’s [...]

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SEO Press Releases Boost Sales

According to a recent article in DM News at http://tinyurl.com/dfmen5, many business owners are increasing their public relations efforts right now. Why? Especially when times are tough, it’s essential to build buzz and keep your messaging in front of targeted audiences – Otherwise, the competition will.  And if you have a tight budget, you can significantly increase [...]

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Practical Advice from Entrepreneur’s Bootcamp

My team visited Scottsdale, Arizona last week as exhibitor and sponsor of the Women Entrepreneurs’ Boot Camp.  We had a chance to sit down with organizer, Susan Ratliff, and discussed key marketing tips and business tactics for beating the recession in 2009 and I thought I’d share some of her insights. Susan happens to be [...]

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Video as a promotional tool for your business

i just created a podcast with John McIntyre, founder/CEO of PixelFish. He’s a great guy, first of all. And he totally understands small business. After the discussion with him, I’m more excited than ever about the idea of utilizing video as a promotional tool for a business. Listen to the Podcast (sponsored by FedExOffice) Did you know, [...]

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Free PR Tools for Do-It-Yourself Publicity

If you are working with a tight budget like most entrepreneurs, you can do your own publicity. Here is a quick list of some of the free services available to help you build buzz and sales: 1. Learn simple steps to start your publicity efforts with StartupNation’s Guide to PR here. 2. Check out the free, [...]

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Is Your Website Listening?

Your customers have something to say. Are you listening? Is your website capturing this valuable information? Your small business website is an excellent tool for hearing from your customers and prospective customers, and for engaging with them. What is on their minds? What are new challenges of theirs that you can solve for them? How [...]

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Putting my holiday present to work

My little home office has recently gotten a great upgrade. I’ve replaced a big multfunction, cumbersome, older, multi-function printer with a brand spanking new one – an Epson Workforce 600. You know how rarely I’ve included reviews of products in my blog but this printer has inspired me to give a huge plug tothe folks [...]

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Can Cutting Seconds Cut Costs?

As the old saying goes, “Time is Money.”  Big retailers such as Gap, Limited Brands, Office Depot, Toys R Us, and the Meijer grocery chain are all jumping on this bandwagon as they try to squeeze as much profit as possible out of the upcoming weak holiday shopping season. (Read more here from the WSJ, [...]

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This Year, It’s Turkey Tandoori-Style

Well folks, next week is my favorite holiday. I love the family time, I love the non-material/inclusive nature of the holiday, and of course, I love the food. But there’s one thing I love more: Inspiring people to start and grow successful businesses. That’s why I passionately accepted an invitation from Franchise India, Asia’s largest [...]

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Faces and Blogs and Tweets, Oh My!

The big buzz in marketing these days is all about social networking and viral campaigns. In the past two days alone, I received about nine e-mails inviting me to various, educational seminars online. And I’m sure you have been inundated with this same kind of information. It can be overwhelming…Do I start a Facebook page, [...]

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3 Ways to Avoid Financial Worries Right Now

With all the negative news about the economy and world events, it can be easy to get stressed out – fast. But as an entrepreneur, it’s more important than ever to stay calm and think clearly. As a fellow small business owner, I’m dealing with many of the same stressors you are, and here are [...]

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How to get on the cover of a book

If you listen to our podcasts, you recently heard my interview with Rick Smolan, a new friend and someone whose books I’ve long admired. He’s the photographer-turned-entrepreneur behind all those coffee table books that start with this in the title, “A Day in The Life of…”.  He started with “…Australia” and from there went on [...]

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Why We Had Kids… For Social Networking Help

I guess my husband and I always had in the back of our heads that we would have kids, so that when we were old and grey we would have someone to push around our wheelchairs, or at least extricate our Rascal scooters when they get hopelessly wedged between oddly out-of-date pieces of furniture. I also had [...]

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Google Enters The Chrome Wars

Hi gang, Well, Google pulled off another surprise yesterday and announced that they have been working on a web browser, named Chrome.  They made the beta available for download to the general public and within 1 day, Google has 1% of the browser market! There are a ton of possibilites here for Chrome to integrate [...]

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Bookshelf: The Victorian Internet

I have written on social applications before, but just read this book and it made me re think how we approach technology.  From Amazon: Imagine an almost instantaneous communication system that would allow people and governments all over the world to send and receive messages about politics, war, illness, and family events. The government has tried [...]

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Get Ready for Big Publicity Activities

Welcome back from Labor Day fellow StartupNation Entrepreneurs! I hope all of you had a wonderful summer full of fun, relaxation and success! But now, it’s time to prepare. Why? The big PR season is ready to start. Not only are there going to be a lot of stories about the political campaigns, economic conditions, [...]

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Receiving Compatible Email Messages via Mobile Devices

Publicizing discounts and expiration dates are great ways to attract new businesses from casual readers. With this, it creates a sense of urgency for each sale. However, when using those techniques, it is important to remember that you may not be reaching your full audience without including a text version with every HTML email newsletter [...]

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