Leverage Business Technology Archives

4 Email Marketing Promotion Tactics to Boost Your Next Piece of Content

Are you crafting amazing pieces of content? You know, that legendary 10x content everyone keeps talking about? If so, that’s a great start. But what good is incredible content if no one sees it? All of the...

by Jayneberinger64

March 13, 2019

Create Less Content, Repurpose More and Drive Serious Traffic to Your Lead Magnets in 4 Steps

In recent studies, 44 percent of marketers claimed that content production is one of their top challenges. And we get it. It takes a ton of time, resources and editing to create new content. Time...

byShaina Weisinger

March 8, 2019

How to Grow Your Business with Conversational Marketing

Conversational marketing, as the name suggests, is a marketing approach that seeks to leverage one-to-one conversations with prospects and customers in order to maximize conversions and improve the customer experience. It includes the use of...

byNina Ritz

February 22, 2019

20 Free Tools to Jumpstart Your New Business in 2019

It's difficult to get your business off the ground when startup costs appear to be at an all time high. While this is true to a certain degree, there are ways entrepreneurs can work around...

byReuben Yonatan

February 11, 2019

4 Ways You Can Leverage Search to Grow Your Business

Ideating, launching and running a startup pulls entrepreneurs in a thousand directions. When your business requires all of your time, there’s not much remaining for learning the skills that help you share your idea with...

byRob Bucci

January 29, 2019

3 Essential Email Marketing Trends to Utilize in 2019

Technology advancements in email marketing have come fast and furious, with automation and integrations bringing new capabilities to businesses of all sizes. Some of the major benefits include the ability to automate a series of...

byDave Charest

January 14, 2019

4 Ways to Use a Personal Loan to Take Your Side Hustle to the Next Level

Side hustles are crazy popular these days, and are a great way to test the entrepreneurial waters. If you have one, you’re one of more than 7.9 million people with multiple jobs. Now is the...

byClaire Tak

January 14, 2019

New Year, New Business: Start it Up on StartupNation Radio

On this episode of StartupNation Radio, brought to you by Pappas Financial, Jeff is joined by co-host, Corey Welch, Detroit Site Leader for Rapid Advance. The fourth largest small business lender in America, Rapid Advance...

byStartupNation

January 3, 2019

Mission-Driven Business: Everdays App Builds Community in an Underserved Industry

On this edition of StartupNation Radio, your host, Jeff Sloan, chats with two entrepreneurs who are running mission-driven businesses. Building a community around difficult times First up, Jeff sits down with Mark Alhermizi, CEO of...

byStartupNation

December 15, 2018

Can E-Commerce and Brick-and-Mortar Stores Co-Exist?

Will the ever-growing popularity of online shopping cause brick-and-mortar businesses to die a slow death? Forbes, Huffington Post, Quora and essentially every digital business hub has taken a stab at predicting what will happen to...

byJustin E. Crawford

November 16, 2018

Top 6 Reasons Why Entrepreneurs Should Back Up Their Data

You’ve invested countless hours and sweat equity getting your business idea online. You’ve established your online presence through the creation of a website (e.g. yourawesomeidea.com), and you’ve established professionalism and credibility attaching your email to...

byTony Perez

November 14, 2018

5 Ways to Be More Innovative in Growing Your Startup

Innovation. It’s a hot buzzword in the startup world, and yet, when you’ve been working 15 hour days and struggling to find funding, it’s a concept that you may find difficult to actually capture. While...

bySusan Guillory

November 8, 2018

The Beginner’s Guide: Cloud Storage Tips for Entrepreneurs

Small businesses and startups alike are increasingly moving to the cloud for data storage and work processes. But what exactly is this cloud that you've been hearing so much about? The "cloud" is just a...

bySuchi Rudra

October 22, 2018

Why Your Startup Needs its Own Facebook Chatbot

Paying for additional team members can be a real struggle while you’re launching your startup. But get your customer service game wrong, and it won’t be long before your startup closes its doors. Thankfully, there...

byG. John Cole

October 20, 2018

Insider Tips for Marketers on Loyalty Rewards Best Practices

Loyalty rewards programs used to be so simple. You handed customers a punch card when they made a purchase, and you marked or punched their card each time they made another purchase. Then, when a...

byRay Clopton

October 10, 2018

Fast Growing Tech Companies Find a New Home in the Rocky Mountains

Following in the footsteps of Silicon Valley’s tech darlings like Netflix and Tesla has long been the dream for many startups. However, recent trends suggest that starting a company outside of Silicon Valley has impactful...

byMatt Talbot and Deven Parekh

October 6, 2018

How to Build an Entire Business Off of One Keyword

Keywords can be more powerful than you might think. Join Andy Mackensen, co-founder and CMO of SnackNation, as he tells all about his inspirational business story in this exclusive interview of Leveling Up, an entrepreneur...

byEric Siu

October 4, 2018

Don’t Leave Your Startup Vulnerable to a Cyberattack

With companies becoming more and more reliant on connected technologies, it’s no surprise cyberattacks are on the rise. Although many entrepreneurs are aware of the increase in cybercrime, what they're not aware of is the...

byMaureen Brogie

October 3, 2018

Profitable Podcasting: Build Your Nation of True Fans

The following excerpt is provided by "Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans" by Stephen Woessner © 2017 Stephen Woessner All rights reserved. Published by AMACOM Books www.amacombooks.org Division...

byStephen Woessner

September 30, 2018

Artificial Intelligence: Why Entrepreneurs Should Embrace Hybrid Workforces

Artificial intelligence and automated assistants are here to make life easier. Despite this fact, many startups let fear prevent them from taking advantage of new technology. One recent survey found that 56 percent of Americans...

byPankaj Malviya

September 20, 2018