Leverage Business Technology Archives

Girls Who Code: Building Opportunities Out of Obstacles

The following is excerpted from "Legacy in the Making" by Mark Miller and Lucas Conley, p.19-26 (McGraw-Hill Education 2018). Reshma Saujani isn’t fazed by failure; she’s inspired by it. The founder of Girls Who Code,...

byMark Miller and Lucas Conley

October 11, 2019

5 Automation Opportunities Every Startup Should Seize

What’s the one thing you wish you’d known when founding your first startup? For me, it’s this: the worst prescription for burnout is more work. Entrepreneurs tend to assume hard work can solve anything. But...

byPeter Daisyme

September 24, 2019

Why Adding SaaS is Essential to Scaling Your Service Business

All ascending companies will eventually face the choice of whether they should channel their efforts into growth or continued profitability, whether they like it or not. Some entrepreneurs welcome the challenge, while others find it hard to...

byPhil Alves

September 17, 2019

The Best Tools to Build a Website for Your Side Hustle

You want your side hustle to make you money. While the actual hours you put into your work are what enable you to run a lucrative business, a website is a powerful tool that can...

byRobert Brandl

September 9, 2019

Why Consumer Lifestyle Data is the Key to Successful Marketing

Traditional market research is dead. Whether it’s customer surveys, focus groups, or interviews, brands looking to truly understand their consumers need to leave these dated methods in the past. Unsurprisingly, the answer to obtaining consumer...

byBeybin Esen

August 16, 2019

How to Make Your Business Disruptive with Speed and Efficiency

As children, we are told we need to dream big, make the world a better place, solve a problem. If, like me, you are an entrepreneur, you took these speeches from teachers or parents to...

byFrancisco Serrano

August 9, 2019

6 Ways to Improve Your Startup’s Efficiency with Technology

Modern technology can often be a distraction in our personal lives. However, when it comes to being an entrepreneur, it can be instrumental in helping you run a more streamlined operation. Here are six tips...

byJames Lintzer

July 3, 2019

10 Best Free Digital Marketing Tools for Entrepreneurs

The internet is full of free digital marketing tools for entrepreneurs, like you, trying to take their business to the next level, without a hit to their bottom line. With so many powerful and free...

byMatt Weber

May 23, 2019

How to Build an SEO Juggernaut with Blog Content

Search engine optimization is a mysterious and powerful creature, but you can master it by consistently following a few fundamental concepts. When you apply these concepts to your blog content, you’ll create an SEO juggernaut...

byKenneth Burke

May 14, 2019

Omnichannel Marketing: How to Blend Online and Offline Marketing Efforts

It’s easy to assume that, in our digital world, offline marketing no longer has a place. However, according to the Out of Home Advertising Association, offline marketing was a $23 billion industry in 2018, including...

byJessica Thiefels

May 10, 2019

Mobile Marketing: How Main Street Businesses are Leveraging the Trend

Main Street businesses are in a pitched battle with e-commerce mega sites. To compete with the allure of online shopping, local merchants are exploiting every opportunity available to drive in-store purchases. Here are several ways...

byThe Sloan Brothers

May 7, 2019

Winning the Domain War: Startup Lessons from Ugly Domain Mishaps

Domains have become the coveted real estate of the internet. Similar to finding the right brick and mortar with plenty of visibility and foot traffic, securing the right domain can significantly enhance your presence online....

byJason Miner

May 4, 2019

Identify E-Commerce Market Gaps to Forge Success in a Digital World

When most people think of e-commerce, they imagine selling a physical product through an online platform. While many aspiring entrepreneurs find success doing just that, a growing number of companies are using e-commerce to deliver...

byBrian Hughes

April 20, 2019

Take Your Startup’s Marketing Automation Further with AI

It’s been said that artificial intelligence (AI) is the future, but I’d argue that AI is very much a thing of the here and now. It’s playing an increasingly significant role in marketing efforts, and...

byJohn Oechsle

April 18, 2019

4 Signs Your Side Hustle is Sustainable and Ready to Grow

Side hustles are all about balance. By its very definition, a “side hustle” is a profit-making endeavor that you do on the side of an additional, typically full-time, job. Anyone who has a side hustle...

bySimon Slade

April 15, 2019

Why Leadership is Crucial to Your Remote Team’s Success

Many people think of a remote entrepreneur as someone relaxing at home in their PJs or sipping margaritas on the beach while occasionally checking in with their employees. Of course, this is inaccurate. Not being...

byAnton Mishchenko

April 12, 2019

6 Reasons Why Startups Should Use Chatbots

Delivering a positive customer experience should be a priority for every startup. With 50 percent of consumers switching brands because of poor service, you could risk your fledgling enterprise’s future if you overlook the quality...

byJT Ripton

March 23, 2019

4 Collaboration Tools That Help Entrepreneurs to Work Smarter

The modern-day entrepreneur is an expert in utilizing technology to manage and market themselves and their business. But there are simple, agile ways to streamline your focus and grow your company, as well. Collaboration tools...

byElaine Murray

March 21, 2019

6 Things to Consider Before Listing Your Startup to Online Directories

Online directories are a great way for businesses to expand their recognition to audiences previously out of reach. For small businesses and startups, this is a great way to ensure you stay competitive while you...

byReuben Yonatan

March 14, 2019