The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Leverage Business Technology”

How to Create a KILLER Landing Page

Understanding how to build an effective landing page is extremely important. Most people send their visitors to their home pages, but this is usually not a good idea. Why? Not all your visitors are the same. If you sell a $29 book and a $5,000 coaching program, both audiences are very different from each other [...]

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What’s Your Story? How to Get Publicity

Want to know how to get some free publicity? Well, in the last couple of weeks, we’ve covered the first two steps in our “7 Steps to Successful Public Relations.” Now, it’s time for Step 3 – Develop Your Story Idea. As a new business owner, it’s easy to rush through publicity efforts in order [...]

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Who Are You Pitching?

  Last week, we looked at the first step to getting some free publicity to help your business boost sales. Now, here’s the second step in our “7 Steps to Successful Public Relations.” “Who Ya Gonna Call?” Once you have a PR Plan in place, it’s time to get smart with a good dose of [...]

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What Does the Apple Tablet Mean for Business?

If you are a hardcore Apple fan, or better yet a tech junkie, Jan. 27, 2010 is a day you have been waiting for. Today is the day Steve Jobs is speaking at a press conference to announce Apple’s new products. Among the list are the iLife 2010, iPhone 4 and new MacBooks, but the [...]

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Get on the Google Rocketship!

This is the second time this year (so far) that I’ve done a shameless plug for a product offered here at StartupNation. But when I believe in something so strongly — in its value and transformative power to set businesses on a more successful path — I just can’t help it! This one’s called Google [...]

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Why Dell Beats the Hell Out of Threadless

First, they correctly targeted their customer and simply provided them with useful information.  Next, they implemented systems to monitor, measure, and manage customer service interactions.
(Great tips for handling customer service here.) These are great starting points and should serve as the foundation for any small business looking to incorporate social media in their marketing efforts.

While those are great steps for getting started in social media, it’s important that companies don’t stop there.  The real key to your success lies in your ability to actively engage that target demographic.  I urge you to roll up your sleeves a little and try some new strategies this year to finally get some ROI from social media.  To get you started, I’ve brainstormed a couple ideas below.

  • Include a playful and creative flyer in outgoing packages encouraging participation and possibly offering a reward… “Be a sweetie! (attach some candy to the card) Post a pic of you wearing this t-shirt on our Fan Page and we’ll send you a $5 gift card.”
  • Create a survey on Facebook or poll on Twitter (twtpoll) asking “friends” to vote on which new products to sell/create…the winning product will be offered to survey participants first, and at a discount. (See how Modcloth does this here)
  • Track down recent customers on Facebook and “friend” them with your companies Facebook page (who doesn’t want more “friends”?)
  • Spend money to make money…hire a Community Manager that will actually have the time to effectively target and engage new customers and strengthen your online branding. (Not sure what a Community Manager does? Read this by Chris Brogan.)

I truly believe social media is the future for small business marketing and I hope you can find at least one of these ideas helpful in your efforts to engage online.  Always be on the lookout for innovative new ideas to reach your customers and don’t be shy.  A sincere, heartfelt, and playful “hello” to your customers will be appreciated more times than not.  Just make sure you have the infrastructure in place to monitor, measure, and manage all those new customer interactions.

Need help with your social media campaign? Contact me directly here!

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I apologize for the outlandish headline, but I don’t really think it’s any more outlandish than crowning Threadless as the sales guru of Twitter.  I’m sure you’ve read some recent press in the media bragging about Threadless being the company to emulate when it comes to monetizing on Twitter. (Read one article from Inc here) [...]

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Leadership Guru and eePulse, Inc. Owner Theresa Welbourne, Ph.D. Shares Employee Motivation Tips

Are you having trouble keeping your employees motivated during today’s challenging times? Well, I recently caught up with human resource and leadership guru Theresa Welbourne, Ph.D. As the President and CEO of eePulse, Inc., www.eepulse.com, a Research Professor with the Center for Effective Organizations, Marshall School of Business, University of Southern California and the Editor-in-Chief [...]

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7 Ways to Juice Your Holiday eCommerce Sales

It’s the holiday shopping season. If you run an eCommerce website, you need to do everything possible to increase and maximize your sales during this busy shopping period. To that end, here are 7 ways to juice your holiday eCommerce sales to drive your revenue and profits to new heights before the New Year. 1. [...]

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The Entrepreneurial Brain At Work

Hi gang, Life is funny.  I mean, it’s just a laugh out loud riot, isn’t it? As an entrepreneur, I share the same DNA as you have.  Recite with me:  1) luck is the residue of persistence 2) make the best of any situation   3) keep both eyes on your goals. I’ve been repeating those [...]

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More Advice on ABC News Now

During my recent appearance on ABC News Now, I was lucky enough to be asked to provide some advice to fellow entrepreneurs who are growing businesses built around their passions. Click here or on the image below to view that advice. Let me know if you have a cool story you’d like to share with ABC News [...]

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Are Reporters Reading Your E-Mails?

It’s 8:30 a.m. and you’ve spent the morning crafting the perfect e-mail to announce your brand new clothing line for dogs.  You click “send” and wait for a response from the business editor at “The Wall Street Journal.” Now, it’s noon and still no response from the editor. You call and get voice mail so [...]

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The Price is Right. Or Is It??

Pricing your products and services is both an art and a science. Get it right, and you can secure yourself a profitable future. Get it wrong, and you’ll find yourself without orders and going out of business. Effective pricing is critical to your business success. It plays a huge role in your company’s viability and [...]

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Ugh! Bad Day-But Still Thankful!

Ok. So it’s 5:00 a.m., and I walk to the kitchen to get a cup of coffee with my eyes half open. Ugh! I forgot to put coffee into the machine last night, and there is just a pot of hot water waiting for me. Oh well. I’ll make a fresh batch and use the [...]

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Why you should pay for this content

Weird that I’d write a blog post about paying for content in a free content world, isn’t it?! Weirder yet that StartupNation has for years on end been a STRICTLY free content site and hosts many tens of thousands of pages of free content and features. So why have we recently launched a paid content [...]

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Secrets to Accelerating Your Business Success

As a business owner, I love being my company’s “evangelist.” I get huge kicks from educating and exciting people about becoming a customer. But frankly, there’s an even more important—though arguably less exhilarating—aspect to closing new business. We call it, the art of follow up.   My feelings about this were confirmed and further fueled [...]

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Are People Reading Your Blog?

Many new clients tell me that they have a blog, but no one is reading it. Other clients ask me if they need a blog. Well, if you have a blog, or are wondering if you need one, you may have these questions: • What’s the point? Before you start writing, figure out why you want [...]

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Is Your Web Site Playing This Song?

With the popularity of performance shows like “Fame,” “Glee,” “So You Think You Can Dance,” “Dancing with the Stars,” etc., it got me thinking. Ever see some of the performers warm up singing, “Mi, Mi, Mi…?” Well, this could be the theme song on many of the Web sites I review these days! Do You [...]

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Got Goals? Tips from Richard Lewine of GoalTrak

After working over 30 years in organization development consulting, Richard Lewine created a company called Quantum Voyage, http://www.goaltrak.com/, to help businesses and organizations reach their goals. Since many of you are in the process of setting your goals for 2010, I caught up with Rich to get his insights. Here’s what he had to say: [...]

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3 More Free Publicity Tools

Since many of you commented on my last blog entry, here are three more free tools to help you with your small business PR activities: 1. Help a Reporter Out PR Pro Peter Shankman set up this great site at http://www.helpareporter.com/. Simply enter your name and e-mail information. And each day, you’ll receive a list [...]

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