The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Leverage Business Technology”

Are You Guilty of These 3 Web Sins?

Whether you are creating a new Web site or reviewing the one you already have, there are three key factors to keep in mind. Are you guilty of these three Web site sins? 1. Visitors can’t get the information they need. This is pretty obvious, but often overlooked. It can be enticing to use fancy videos, [...]

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StartupNation on ABC News Now, helps an entrepreneur in need

Tory Johnson, frequent reporter on ABC’s Good Morning America show and anchor of the ABC NewsNow series focusing on careers asked for a little StartupNation love recently. One of her faithful fans, Natalie, of ChicSweets, asked for ideas about how to move her business forward on a variety of levels, especially in the transition from part-time [...]

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5 Killer B2B Digital Strategies

Companies that sell to other businesses (Business-To-Business, or B2B), know that there are certain aspects to their online marketing that take on added importance when compared to Business-To-Consumer, or B2C, online marketing. In order to fuel business growth online, B2B firms should explore the following five killer B2B digital strategies: 1. Speak to the Right [...]

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Is Twitter Part of Your PR Activities?

Twitter, http://twitter.com/, is a great way to build buzz about your products and services. But if you are using it for media relations activities, here are a few tips to keep in mind: 1. Keep it professional. Although you want to reach out to followers on a personal level, keep it professional and provide valuable information. [...]

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Go Paperless and Grow-David Durick, gotoBilling.com

On Tuesday, we heard from David Durick of gotoBilling, www.gotobilling.com. This business experienced a 307% volume increase during the recession so I sat down with David to get his insights for other small business owners. Here is the rest of that interview and more of David’s tips: What kind of marketing and publicity activities have helped GTB [...]

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How Do You Grow During a Recession?

Some companies are doing well during these tough economic times. That’s why I sat down with David Durick of gotoBilling, www.gotobilling.com, to find out the secret to their success (and how marketing has played a role in their significant growth over the past year). Here’s what David had to say… What do you do at [...]

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PR Does Not Equal Press Release

The first thing that many new entrepreneurs think about when they hear “public relations” is sending out a press release. Sure, a press release can help build buzz online.   But if you want a feature story written about your business, it’s essential to pitch specific media members directly.   And with today’s economy, this [...]

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eCommerce: 45 Tips to Turbocharge Your Sales

If you are the owner of an eCommerce website,  you are continuously looking for ways to improve the conversion rate on your site and to drive more sales. To that end, here are 45 tips to turbocharge your eCommerce site: Define Your Audience Segment your audience by lifetime value. Segment your audience by recency (When [...]

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What is your SEO Team Doing?

Are you getting results from your current, SEO efforts? If not, why not? I’ve talked to several CEOs lately who were not sure why their SEO activities were not bringing in sales. After a closer look at their Web sites, here are some of the problems I found: – The Web design team wrote the [...]

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How Merchant Services Work

Businesses that accept credit cards are a distinct advantage when it comes to attracting customers. With over 3/4 of the American population using some form of plastic to pay for regular purchases, you can’t afford not to offer a credit card payment option. Merchant Account Basics In order to accept credit card payments, you’ll need [...]

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Small Business Profile: OutspokenMedia.com

To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of Outspoken Media, Inc.—an internet marketing startup that was founded in January by three women who wanted more for their clients. Partner Rae Hoffman just finished 20th in the recent Startup Mom competition, an [...]

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Success Tips from Ari Rabban of Phone.com

Recently, I heard about a new kind of phone company and their PR tactics. Here, Ari Rabban, CEO of Phone.com, www.phone.com, shares his thoughts and insights on success: Tell us about Phone.com. Phone.com is a new kind of phone company, Or, as we like to call it, a Phone.Company. We offer innovative services based on [...]

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Star Trek technology – a Thing of the Present

If you wonder what the world will be like in the future, the near future that is, take 8 minutes out of your day to watch this presentation at the recent TED conference, where the best of the best gather to take our world to the next level. This particular innovation is an information tool. [...]

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Forming a Web Design Contract

Having an online presence is important- but not nearly as important as having a well-designed, easy to navigate website. Unless you’ve got tons of web design experience, chances are you’ll hire a professional to build your site. Most web designers work under contracts, which can vary wildly depending on the designer, the services you need, [...]

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Incorporating Mini Movements Into Your Business Model

When you consider your business model (which includes your marketing efforts), you generally concentrate on these core components: Why will people pay you? (money, votes, donations) What does it cost you to sell your item…margins? What protects you from competition, price-feature battles? How will you turn an agnostic audience into loyal customers? Early on when [...]

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