The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Leverage Business Technology”

What’s Next After Your Newsletter?

Ok. You have a newsletter registration on your home page, and people have started to sign up. Great! Now, what do you do? A.     Sit back and watch who signs up. B.     Communicate with your new registrants right away. C.    Send valuable information to your list on a regular basis. If you answered B and [...]

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What is Small Business Public Relations Anyway?

Small Business Public Relations – What Is It? When many entrepreneurs think of public relations (PR), they think about sending out a press release. But PR is so much more… It entails all of the communications you have with the media, customers, employees, partners, etc. Why Do You Need It? By communicating with your customers [...]

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Got a Web Checklist Like This?

You have your new Website up and running, and are ready to start bringing in sales. Perhaps, you spent hours writing the copy yourself? Or maybe you hired a big, Web company to design a site with all the bells and whistles? Either way, you are not finished…. unless, you did this one, key step… [...]

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Your Site Isn’t Optimized? Why Not?

Is your site optimized for the search engines? If not, does one of these statements sound familiar? • I don’t need SEO. • It’s too expensive. • I was ripped off by SEO in the past. Well, here’s the cold hard truth about SEO: You need search engine optimization to compete. What happens right now when potential customers [...]

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Are You Guilty of Having a “We” Site?

Welcome to our site. We are the leader in widgets. Our widgets are the best. We use innovative technology. You should buy our widgets because blah, blah, blah. Yes, this is terrible copy for a Website. But look at all the businesses out there that use this kind of language. And while you may not [...]

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Did You Get Ripped Off?

It’s time for holiday fun, sales… and scams. “I got ripped off! Can you help?” I’ve heard this so many times… good business people spending a lot of money on big companies or agencies and seeing little results. As a business owner who started her business with nothing, I HATE to see other business owners [...]

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2 More PR Myths – Busted!

You can still get PR even if you don’t have a lot of money. Remember my post from last week? Well, here are two more myths… shattered!   Here’s the scoop directly from my new book, “Simple Publicity – How to do your own public relations to boost sales, awareness and credibility fast… without spending [...]

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How to Get Publicity Now

Do you need publicity right away to build some buzz for your products and services? Well, here are three things you can do right now that will help you get the word out… fast: 1. Write to your local paper. Check your local paper to see if they have an “Opinions” or “Letters to the [...]

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Will Smart Phones be the New Driver of Local Commerce?

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Over the last year or so, location-based services that integrate tightly with mobile phones have been one of main themes watched by the venture world, and for good reason. As we continue moving forward in a world influenced less by mass media and more by our interactions with new technology (social networks, smart phones, etc), [...]

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Back to Business – Good News or Bad?

With Labor Day comes back-to-school and back-to-business. With this in mind, are you dreading your old routine and the cooler months ahead?   Well, here are a few things you can do now to make a smoother transition and have more business success.   1.      Check Your PR Action Plan. Review your plan of action [...]

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5 Facebook Tools to Help Online Retailers Sell More

Just about every online retailer out there is looking for ways to utilize Facebook as a channel to enhance their online shopping experience and acquire more customers. Below are 5 useful tools that help retailers do that: Addoway: An online marketplace for fashion, collectibles and more that integrates with Facebook’s social graph to recommend merchants [...]

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Get PR Results – Not Rip-Offs

“I just paid a small fortune to a big, PR agency and have nothing to show for it!”   “We hired a freelance copywriter, and he took our money and ran.”   “I paid a lot of money for media placements. Isn’t that how it works?”   Yes, folks. These are just some of the [...]

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What Stinks?

Ahhh. Summer. You sit back in your lawn chair with a cold beverage in one hand, and your favorite book in another. Enticing barbeque aromas waft past your nose, and your stomach grumbles with anticipation. You catch the sweet scent of roses in the garden and the fresh cut grass from next door. But wait [...]

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Video Surveillance: Should You Have One?

Security…is it important? All and all, I guess it depends. If you have children and are a single mother, I’d say it’s more important than if you are a single 26-year-old man who is 300 pounds of pure muscle. But, that’s just me (being a female and all). For businesses, same rule applies (not the [...]

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