The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Leverage Business Technology”

How Much Are You Paying for SEO?

Ugh! I just had a long conversation with another small business owner who was ripped off by several, search engine optimization (SEO) firms. I hear this all the time, and it breaks my heart. As a fellow entrepreneur, I know how important it is to get value out of all the services you purchase. How [...]

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Is SEO Scary to You?

Search Engine Optimization, or SEO, is essential if you want to get the most traffic possible to your site. However, you may be a little fearful of spending too much and seeing little results from your efforts. To avoid any scary surprises, here are three tips to help you keep your SEO program on track: [...]

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9 Best Darn Holiday Marketing Ideas

The holidays can be one of the busiest and most profitable selling seasons of the year for small business owners.  The key to your success is marketing. Leverage the goodwill of the season by implementing your own holiday marketing campaign.  Here are 9 of the “best darn” holiday marketing ideas from small business owners across [...]

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8 Ways Technology Helps You Save Time

Working in blocks of time, using a to-do list and focusing on your top priority tasks are all proven ways to save time. When you combine those timesaving methods with technology, you can save even more time.  Consider these eight tools to help you save time. 1. Computers Whether you use a desktop with a [...]

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Saved! By Automatic Backup

Picture this: It’s late December. You’re planning for the year ahead. You resume your work after dinner. Totally in the zone! But there’s a problem. A major problem. The computer is frozen. Nothing works. You turn it off. You turn it on. Nothing works right. Your files and software are inaccessible, useless. I’m telling you [...]

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Add This Term to Your Business Vocabulary: API

Yes, another acronym.  API means Application Programming Interface.  Ok, your eyes just rolled back.  Don’t stop reading, I’ll give you some reasons why you need to know this term: 1.  The essence of an API is that it makes it easy for two types of programs to talk to each other. 2.  So when you [...]

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Introduction To New Blogger Photographer Steven Kovich

Since I’m new here, I’ll introduce myself and give you a brief discription of what we’ll be talking about. I’ve been working with the creators of StartUpNation since 2001 when I was hired to shoot Rich Sloan doing yoga on the conference room table in the Birmingham Michigan office of the up and coming StartUpNation.  [...]

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HubSpot Has Your Marketing Needs Covered

According to recent market research, more than 15,000 websites are currently using HubSpot, an all-in-one marketing tool that aims to do for small and medium-sized businesses what full-fledged marketing consultants do for larger companies. HubSpot strives to have every major marketing feature that small and medium-sized businesses need – Search Engine Optimization (SEO); lead generation, [...]

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5 Clues that You Need Salesforce

Here are 5 reasons that may indicate that you are ready to move up to Salesforce as your contact and lead management (CRM) provider. Ask yourself if these statements apply to your needs. If so, you may want to investigate Salesforce to see if it’s right for your company. 1. You want a system from [...]

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Constant Contact Focuses on Social CRM

Constant Contact, the largest email marketing company in terms of number of users, is expanding its traditional focus to keep up with digital marketing.  With the growing use of social media as an effective and required marketing tool, Constant Contact is entering the Social CRM business. The company recently acquired Bantam Live, a social CRM [...]

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Crisis Response Tips to Help Your Small Business

The phrase ‘crisis response’ invokes images of corporations scrambling to assess damage control, companies issuing public statements and press conferences in front of media and most recently, the myriad of organizations devastated by Japan’s earthquake and tsunami.  Some small business owners interpret crises to involve large corporations that spark a high volume of media coverage, [...]

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4 Ways to Secure Your Business With Access Control

Access control systems are very useful for businesses trying to protect certain, specific resources. In its primitive form, these systems were what we called ‘fences or simply ‘doors’. However, as technology matures, so do these systems. Whether you are protecting a room full of servers or a full office building, access control systems work to [...]

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Groupon Files $750 Million IPO – You Save 75% !

Hi Gang, Internet bubble? What internet bubble? Yesterday, Groupon filed the paperwork to become a publicly traded company.  Sometime this year, you will be able to buy stock in Groupon and join the other 500 million people making Groupon stock discount jokes. Last year, Groupon turned down a $6 BILLION offer from Google.  Laughable, right? [...]

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StartupNation 1, Facebook Squatter 0

Similar to our efforts on Twitter to claim the www.twitter.com/startupnation account name, we have now achieved something similar for www.facebook.com/startupnation. As I wrote a while ago here in my blog about the Twitter squatter who was trying to extort StartupNation, there are definitely systems in place at the social media companies that support ethical companies [...]

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Top 3 Ways to Avoid SEO Rip-Offs

Have you been ripped off by a search engine optimization copywriter (SEO)? Well, I just heard from another entrepreneur who hired a big, SEO research firm. Unfortunately, things did not go well, and this new business owner needed some help. With this in mind, I thought it was time for a quick review so here [...]

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Boost Buzz Fast with Local Press

If you are a new entrepreneur, one of the best ways to start building buzz is by contacting local media-members. This way, you can practice your pitching skills with a smaller venue and begin creating media relationships to help your business grow. But how do you start your publicity efforts? 1.      Research. First, you want [...]

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Pick Yourself Up and Get Back to Work!

Yes, the economy is ugly. Yes, customers are tightening their purse strings. Yes, it’s harder to bring in new sales.   Blah. Blah. Blah. Things are tough for many people right now, but that’s no reason to just sit back and wait for things to get better.   It’s time to take action! No one [...]

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Is Your Site Missing from the Search Engines?

“My site is optimized for the search engines, and it’s not showing up online.” Yep. I hear this a lot. And unfortunately, I have to tell a lot of entrepreneurs that they just wasted their money. Maybe you can relate? Did you just spend a lot of time and money on a search-engine-optimization (SEO) service [...]

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