Leverage Business Technology Archives

Using HARO for Free Public Relations: A Startup Guide

My journey to using HARO effectively started because of an observation. Some of my newer competitors that have come onto the scene have venture backing and that comes with significant PR resources. They saw huge...

byMark Aselstine

May 24, 2018

The Data Science Race Companies Are Losing and 3 Ways Startups Can Run Right Past Them

Most organizations are sitting on the sidelines when it comes to taking advantage of data science, and that gives you the opportunity to disrupt them. In the race for the next big deal, companies need...

bySehreen Noor Ali

May 3, 2018

How the Recent Facebook Algorithm Changes Will Affect Your Startup

Entrepreneurs can’t ignore the influence of social media on finding business online. Having a presence on platforms like LinkedIn, Twitter and Facebook isn’t optional anymore—it’s a crucial part of establishing your startup's identity. In fact,...

byMeredith Wood

April 23, 2018

Why Yesterday is the Time to Understand Blockchain

If you’re not an enthusiast already, it’s time to start believing the hype about blockchain. In fact, it’s difficult to under-hype the significance of blockchain. It might be tempting to roll your eyes when hearing...

byStephen Woessner

April 12, 2018

IoT is Changing the Business Model From Freemium to Barter

For service-based businesses like software providers, getting customers can be tricky. Before people commit to a monthly subscription for a service, they need to try the product to make sure it meets their unique needs....

byHaden Kirkpatrick

April 11, 2018

7 Brand Elements to Consider When Developing a Website

If you want to build a successful website for your company, you need to have a strong, consistent brand at the center. The problem is, few new entrepreneurs understand exactly what a “brand” is supposed...

byAnna Johansson

April 9, 2018

4 IoT Devices That Can Help Your New Business Succeed

Predictions call for the introduction of billions of new Internet of Things, or IoT, devices in the next few years, but this might seem like nothing more than an interesting concept—and not one worth implementing...

byZach Wendt and Jeremy S. Cook

April 8, 2018

7 Ways Blockchain Technology Can Help You Start Your Business

Cryptocurrency remains a hot commodity in 2018, especially as investors continue to back these digital coins or tokens. However, 2018 may evidence a shift toward the technology undergirding cryptocurrencies with blockchain. Blockchain technology holds untapped...

byAlec Sears

March 31, 2018

E-Commerce: Is Your Product Ready to Compete Digitally?

The ever-changing online marketplace can be a boon to startups. Not only are more consumers buying online all over the world, e-commerce marketplaces also aim to offer consumers a wide product selection, creating an opportunity...

byMelanie Nuce

March 29, 2018

What You Need to Know About ICOs and Entrepreneurship

If you own or are considering launching a business, you’ve likely heard about cryptocurrency and the Initial Coin Offering (ICO) market. Also often referred to as a token offering, ICOs as method of crowdfunding has...

byCahill Puil

March 28, 2018

What Cloud Accounting Software is Right for My Business?

Before the arrival of cloud accounting, software options were traditionally rather cumbersome and generally more suited to larger organizations. This type of software makes it easier for entrepreneurs to manage their finances, however, and lets...

byDavid Tattersall

March 18, 2018

How to Harness the Power of IoT Without a Technical Background

Just a few years ago, the Internet of Things (IoT) was a wave only big businesses like General Electrics were riding on. When Nest was bought by Google for a whopping $3.2 billion, though, regular, non-tech...

byGaby Román

March 13, 2018

How Non-Technical Startup Founders Can Thrive

Five years ago, it was nearly impossible for a non-technical entrepreneur to get into mobile app or software development of any kind without a technical partner. Of course some did so successfully, but for your...

byKyle Gantzer

March 2, 2018

How the 3 Waves of Artificial Intelligence Can Elevate Your Startup

Artificial Intelligence (AI) is enjoying a prolonged moment in the spotlight. It’s easy to understand why: the potential applications for AI technology are seemingly endless and the implications are profound. But as powerful as AI...

byGunjan Bhardwaj

February 28, 2018

The Best Platforms for Building a Chatbot

It’s a chatbot world and we’re just living in it — but we prefer it like that! Chatbots 101, an infographic created by Oracle.com in 2017, revealed that 65 percent of consumers prefer to contact...

byMyCorporation

February 28, 2018

3 Major Technology Trends to Streamline Efficiency and Productivity

As an entrepreneur, you should keep up with business trends to ensure you’re using the latest practices and strategies. Technology can help you streamline efficiency and productivity while also helping you reach and retain a...

byConstantina Kokenes

February 27, 2018

How Amazon Business Can Be a Lifesaver for Startups

I swear by Amazon when it comes to running my business, and I suspect many entrepreneurs reading the title of this post know exactly where I’m coming from and are likely in the same boat....

byDeborah Sweeney

February 26, 2018

The Future of Content Marketing: 3 Technology Trends to Watch in 2018

As we look forward into 2018 and beyond, there are a number of technology trends that will shape the future of content marketing. New platforms, systems and tools are shaping the way that marketers and...

byTyler Hakes

February 22, 2018

5 Ways Entrepreneurs Can Leverage Artificial Intelligence

Artificial intelligence is the bold new frontier in business and entrepreneurship, and all signs point to an even bolder future for the burgeoning technology. Applications for AI in business are nearly boundless, and new uses...

byAlec Sears

February 22, 2018

4 Benefits Chatbot Technology Can Provide Your Startup

Chatbot: Hello! How may I assist you today? Customer: Is this app available on iPhone 7? Chatbot: Yes, the app is available on all iOs and Android platforms. It is quite possible that you have...

byRichard Horvath

February 20, 2018