The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Get More Sales”

You Gotta Start Your Week

Time often gets blurred in a startup company. “Normal” does not apply when it comes to workdays or workweeks. But even when you’re in a season of 8 day weeks it’s important to have a start and an end to the week. So that even if you didn’t have a “weekend” to refresh, you still [...]

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Beyond the Launch…feedback from Heather

I’ve received some great feedback and questions from readers after my initial post.  Several of them gave specific information about their business successes and dilemmas.  In the true sense of community, I wanted to share those responses and my suggestions for getting over those hurdles.  I am creating a “Beyond the Launch” series that will be generated solely [...]

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Doing business internationally

There are a few main methods of scaling your business, including: investing more in online or offline advertising, franchising your company, opening up offices in other cities and countries, expanding your business into the international market. With the advent of the Internet and email marketing, the markets of the world have become more accessible to [...]

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Sales continued: Listening to your customers

In his book, Succeed and Grow Rich through Persuasion, Napoleon Hill listed eleven traits that the successful salesperson must possess. I have adapted these and created my own Nine Traits a Successful Salesperson Must Have: Knowledge of merchandise Belief in the merchandise or service Knowledge of the prospective buyer Ability to make the prospective buyer [...]

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The art of the sale

The skill of sales is one of the most-prized attributes that an aspiring entrepreneur can have. The ability to lay out the reason why someone should buy from you and not your competitor, in a customer-centered fashion – and then go for the sale at the exact right moment, is more difficult than one would [...]

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Perceived value continued

Last time, I began the discussion about improving the perceived value of your company’s products. Perceived value is what customers think your product should cost, or more specifically, what value they think it has to them and what they would be willing to pay for it. You can effectively frame your content in your email [...]

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Improving your product’s perceived value

In a recent post about the Four Ps of Marketing, I discussed how you can use your email marketing campaigns to effectively promote your company’s products. If your product fulfills a need or want, has either niche or mass-market appeal, has a high perceived value and can be sold easily, your business has a higher [...]

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Online consumers prefer green products

Overwhelmingly, online consumers prefer green products over similar products that aren’t green. (Sounds like a toothpaste commercial, but it’s true!) A brand new study shows that 83% of consumers will choose the greener of two products that are similar. Pretty compelling. The study can be found be visiting this link at Doubleclick Performics. Further, surprisingly [...]

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Holiday Selling Tactic #493: Provide Lagniappe

If you’re in retail, ’tis the season for milking the moment for all it’s worth. This is retail make-it-or-break-it time. Wondering if you’d like to contribute ideas here for holiday selling tactics that make the most of the last days of 2007, a time when people have saved money for purchases and are now ready [...]

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First Impressions

Nice first impression for a weary traveller hoping for a relaxing soak after a long day. Not. Take a look at your company’s first impression. Hopefully it it better than this one in Lake Geneva.             Andrew Field is President of PrintingForLess.com, known by its thousands of happy customers as [...]

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Are You Boring People to Death?

It slays me when a presenter in a meeting or at a conference throws up PowerPoint slides full of words, then proceeds to read them to the audience. I mean, if words alone are enough to communicate your ideas, send an email. If you use PowerPoint for sales presentations or internal communications, you’ve got to [...]

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Customer Intimacy

I’ve mentioned that PFL’s business model is built on "customer intimacy," or knowing a lot about our customers and how each of them defines success for their small business. One obstacle we encounter is when growth and career moves force us to "churn" a team. So when we add a new team member, we proactively [...]

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Dell to Model Customer Service after PFL

OK, maybe I’m extrapolating a little with that headline. But it is nice to see that Dell is looking at going to a team system for improved customer service. We made that move five years ago, and our customers love it. Check out this article from Service Untitled, which is a great site for all [...]

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Salespeople

If you read the title and are still reading, you must have salespeople in your company. For all of us who interview, hire, train, coach, and manage salespeople, Seth Godin’s recent blog post reflects what I have thought for years. He doesn’t use the phrase "service heart mindset" but that is another way of looking [...]

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Wacky Idea to Grow Small Business Sales

I just took a walk at lunch. I had already eaten a sandwich at my desk (peanut butter & jelly). I just wanted a walk break. I walked by 2 movie theaters & thought how cool, and creative-thinking-mind-changing, it would be to watch 45 minutes of a movie during my lunch hour. But the idea [...]

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10 Steps to Grow Your Business

What can I introduce that’s a “natural” addition based on what I already provide? This question is just one of those posed in the first half of Step 5 of StartupNation’s brand new ‘10 Steps to Grow Your Business‘. Step 5 is titled "Maximize Your Niche, Expand to a New One” and is, of course, [...]

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What is the best small business elevator pitch in the pitch-off? You tell us!

From Joan Isabella, StartupNation Radio consultant A signature feature on StartupNation Radio is The Elevator Pitch . Participants have one minute to verbally hook the interest of a potential investor on a virtual elevator ride. We are having the first ever “StartupNation Radio Pitch-Off” on StartupNation Radio and here in the community forums at StartupNation.com. [...]

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