The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Get More Sales”

You Really Do Get What You Pay For

Well, another week comes to an end. It seems this one was faster than ever. Monday seemed to butt up against Friday with nothing in between. Where did it go? One reason it went so fast is that we were on the road again, and one of the interesting stops was NYC where we taped [...]

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Wacky Idea to Grow Small Business Sales

I just took a walk at lunch. I had already eaten a sandwich at my desk (peanut butter & jelly). I just wanted a walk break. I walked by 2 movie theaters & thought how cool, and creative-thinking-mind-changing, it would be to watch 45 minutes of a movie during my lunch hour. But the idea [...]

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Is the customer always right?

This evening we received an email from an irate customer who had no reason to be. He was challenged when accessing one of our digital products, and closed the email off with "How much is YOUR time worth?" The insinuation was insulting, especially given the degree of customer service we had shown him prior to [...]

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Lunchtime: I’m in the sales pipeline for small business

A glimpse into the lunch hour of a typical customer: Here’s what happened in my world over the past 60 minutes. I was touched by several small businesses, reminded why I do business with some & not others, hooked by a store’s grassroots word-of-mouth promotion, paid a premium price for a premium product & was [...]

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Networking, Russian style, to grow your sales pipeline

Just when you think you’re a pretty darned good networker, someone comes along and shows you how to build relationships even better. In a StartupNation Key Move article, Start Your Business Globally, Glenn Coggeshell of Black Dot Coffee talks about doing business in Russia and then this little gem gets dropped on us at the [...]

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The secret weapon of small business

It’s gotta be Customer Service. I could try to write a pithy blog with supportive documentation and research statistics to back up my hypothesis. I could quote successful entrepreneurs and point out entire businesses that have succeeded solely on the basis of customer service as the backbone of all that they do. Instead, let me [...]

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Business startup advice: Be attentive to your customer

Today is a special day for me. It’s exactly six weeks since my hip replacement surgery. At six weeks you’re allowed to do all kinds of things that you weren’t allowed to do after surgery. For instance, I’m allowed to lean forward while sitting in a chair. I can stop using a raised toilet seat. [...]

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Know your ”most valuable purchasers”!

A recent Nielsen/Netratings study indicates that a approximately 18% of online buyers account for almost a whopping half of total online spending. Nielsen/Netratings nicknamed this group of active and loyal buyers ‘most valuable purchasers’ or ‘MVPs’. And the takeaway is that you’ve got to know who these customers are. If you are conducting ecommerce, make [...]

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New stuff every day? We’re listening.

I love a website that has something new on it each day that I visit. If I know that a site will have something fresh for me every day, that’s one that I’ll revisit constantly. This is going to happen at StartupNation.com. We already do crank out a ton of great entrepreneurial content: articles, radio [...]

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Lagniappe

With fabulous memories of New Orleans during better times, I was reminded last night of a New Orleans’ term , “lagniappe.” It means “a little something extra,” like an extra cherry on top of the sundae, or the prize in the cracker jack box. The word is used mostly in Louisiana and Southeast Texas, but [...]

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Everyone Says They Want the Big Order

Everyone says they want the big order. But beyond all the techniques and tricks of the trade you’ve heard about how to crank up your sales, here’s an ever-looming challenge entrepreneurs have to deal with: Would you take an order–sell, basically–a product or service only once it’s clearly developed, locked, loaded, and ready to go? [...]

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Lunch from hell

We’ve been to some real doozies of business lunch meetings…including some awkward situations where we had to make on-the-spot judgement calls on what was appropriate to do. Just to make sure we’re acting appropriately, we thought we’d tap your thoughts about proper etiquette during a business lunch. Here’s a typical scenario: Harry calls you at [...]

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Who Calls Your Phone?

Joan Isabella’s recent post about answering your phone struck a chord with me. I remember how much we spent buying and servicing our ridiculous Lucent phone system back at my last company, and not even having a dial-by-name directory for all the cash we dropped on it. More importantly, though, the post reminded me of [...]

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Who Answers Your Phone?

I love it when a human being answers the phone. Over the past few weeks, I have had the pleasure of trying to telephone a list of 67 people. I’ve spoken to five of them. In the process I have encountered every imaginable type of answering system. Among them: – The automated voice gives you [...]

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Desperately seeking sales

We recently received a plea for help from an entrepreneur who just started up a consulting business. She was having a hard time getting initial customers. A lot of people who are just starting up have the same challenge–they’re desperately seeking sales. It’s tough to ramp up sales volume when you’re a new business without [...]

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Salesforce for cheap

I’m no marketing genius, but I know that certain products and services require repeat exposure to prospects before they will convert to customers. I’ve heard that the magic number is 6 or 7 points of exposure. Think of how much business you could be losing if you are not following up with interested prospects. Now, [...]

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