The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Get More Sales”

Doing business internationally

There are a few main methods of scaling your business, including: investing more in online or offline advertising, franchising your company, opening up offices in other cities and countries, expanding your business into the international market. With the advent of the Internet and email marketing, the markets of the world have become more accessible to [...]

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Sales continued: Listening to your customers

In his book, Succeed and Grow Rich through Persuasion, Napoleon Hill listed eleven traits that the successful salesperson must possess. I have adapted these and created my own Nine Traits a Successful Salesperson Must Have: Knowledge of merchandise Belief in the merchandise or service Knowledge of the prospective buyer Ability to make the prospective buyer [...]

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The art of the sale

The skill of sales is one of the most-prized attributes that an aspiring entrepreneur can have. The ability to lay out the reason why someone should buy from you and not your competitor, in a customer-centered fashion – and then go for the sale at the exact right moment, is more difficult than one would [...]

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Perceived value continued

Last time, I began the discussion about improving the perceived value of your company’s products. Perceived value is what customers think your product should cost, or more specifically, what value they think it has to them and what they would be willing to pay for it. You can effectively frame your content in your email [...]

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Improving your product’s perceived value

In a recent post about the Four Ps of Marketing, I discussed how you can use your email marketing campaigns to effectively promote your company’s products. If your product fulfills a need or want, has either niche or mass-market appeal, has a high perceived value and can be sold easily, your business has a higher [...]

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Online consumers prefer green products

Overwhelmingly, online consumers prefer green products over similar products that aren’t green. (Sounds like a toothpaste commercial, but it’s true!) A brand new study shows that 83% of consumers will choose the greener of two products that are similar. Pretty compelling. The study can be found be visiting this link at Doubleclick Performics. Further, surprisingly [...]

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Kick-butt customer service transformed me

Want to know how to make a customer loyal? And how to get the most out of your relationship with your customers? It’s simple. Do what Patagonia does. Here’s a quick, real-world experience I just had and it blew me away and made me a Patagonia loyalist for life. Background: I bought a shell jacket [...]

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Holiday Selling Tactic #493: Provide Lagniappe

If you’re in retail, ’tis the season for milking the moment for all it’s worth. This is retail make-it-or-break-it time. Wondering if you’d like to contribute ideas here for holiday selling tactics that make the most of the last days of 2007, a time when people have saved money for purchases and are now ready [...]

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First Impressions II

Thanks for the responses. The point of my post about the sign on the front desk of the Mill Creek Inn in Lake Geneva Wisconsin was not to opine about whether they have the right to set some parameters around the use of their facilities. They of course have the right to set policies that [...]

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First Impressions

Nice first impression for a weary traveller hoping for a relaxing soak after a long day. Not. Take a look at your company’s first impression. Hopefully it it better than this one in Lake Geneva.             Andrew Field is President of PrintingForLess.com, known by its thousands of happy customers as [...]

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Are You Boring People to Death?

It slays me when a presenter in a meeting or at a conference throws up PowerPoint slides full of words, then proceeds to read them to the audience. I mean, if words alone are enough to communicate your ideas, send an email. If you use PowerPoint for sales presentations or internal communications, you’ve got to [...]

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Customer Intimacy

I’ve mentioned that PFL’s business model is built on "customer intimacy," or knowing a lot about our customers and how each of them defines success for their small business. One obstacle we encounter is when growth and career moves force us to "churn" a team. So when we add a new team member, we proactively [...]

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The Art of Selling … What techniques work well for you?

The ability to market (sell) your business to the public could be one of the most important steps to succeeding. Franchisors are not only selling products to consumers … but they are also convincing other entrepreneurs to buy in to their businesses. What are some of you doing to market your business or service? Email [...]

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Dell to Model Customer Service after PFL

OK, maybe I’m extrapolating a little with that headline. But it is nice to see that Dell is looking at going to a team system for improved customer service. We made that move five years ago, and our customers love it. Check out this article from Service Untitled, which is a great site for all [...]

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Congratulations to an Entrepreneur

One of our customers was just named Entrepreneur of the Week by Inc.com, the online version of Inc Magazine. John runs DesignAShirt.com. We love to see our small-biz customers grow and prosper — it’s why we’re here. Congratulations, John! Andrew Field is President of PrintingForLess.com, known by its thousands of happy customers as "America’s Print [...]

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Congratulations to an Entrepreneur

One of our customers was just named Entrepreneur of the Week by Inc.com, the online version of Inc Magazine. We love to see our small-biz customers grow and prosper — it’s why we’re here. Congratulations, John! Andrew Field is President of PrintingForLess.com, known by its thousands of happy customers as "America’s Print Shop." He works [...]

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Salespeople

If you read the title and are still reading, you must have salespeople in your company. For all of us who interview, hire, train, coach, and manage salespeople, Seth Godin’s recent blog post reflects what I have thought for years. He doesn’t use the phrase "service heart mindset" but that is another way of looking [...]

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Institutional Sludge

As most of you know, we travel a great deal for our business endeavors with StartupNation. There’s no denying it, air travel is just undeniably stressful at times. However, we recently traveled on one of those “no frills” airlines and found to our surprise that the experience was less stressful than it tends to be [...]

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