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Archive for “Get More Sales”

Marketing to Moms – Key Statistics

The Marketing to Moms Coalition just released their Moms Annual Media Survey 2008.  The group surveyed 1,033 Moms all with children under 18 living at home via an online questionnaire.  Moms currently spend an estimated $2.1 trillion dollars in the U.S. marketplace.  Needless to say, knowing how to reach this key demographic can give your [...]

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Can Trendsetting = Cash in Today’s Marketplace?

Among the constant influx of bad news I came across an article from Forbes singing the praises of emerging designers.  While this article talks mainly about fashion designers, I believe it can translate to other industries as well.  The bottom line is that retailers are looking for new ideas to excite and motivate their customers [...]

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7 Must-Ask Questions When Seeking New Career Training

On Tuesday, Katie Yeakle, executive director of American Writers & Artists, Inc., shared her small-business wisdom with us. Today, she provides valuable advice on seeking legitimate training for a new career.   Katie Yeakle, American Writers & Artists, Inc. Executive Director       What are some things to be aware of when looking for the [...]

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Cool Work for Yourself Tips from AWAI’s Katie Yeakle

If you are struggling to start a business and work for yourself, check out these tips from Katie Yeakle. As the executive director of American Writers & Artists, Inc., Katie has helped people successfully develop new skills to purse their dream lifestyles since 1997. Katie Yeakle, American Writers & Artists, Inc. Executive Director     [...]

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The Big Idea Asks for Help

The producers at The Big Idea called asking if I’d make myself available to help out one of their viewers in need. His name was Tony, and here was his situation: He’s a dad of four kids, got let go from one job accepted a new one and that company went bankrupt right before his [...]

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Franchise Organizations Secret Shop Employees

It’s travel season … last week Washington, DC for Franchise Appreciation Day and this week Franchise Update’s annual Franchise Development Conference at the Drake Hotel in Chicago, IL. The conference agenda is helping owners of franchise organizations (in a peer to peer environment) understand the present franchise sales environment and gain valuable insight for improving [...]

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Nobody Wants New?

I just returned from the ABC Kids Expo in Vegas this past week.  The show is a children’s industry tradeshow that connects children’s manufacturers with buyers from specialty boutiques, department stores, and chains.  Buyer traffic was down as the case with most shows; however, I couldn’t help but notice a reoccurring theme throughout the five [...]

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Working with the Big Boys

Landing a large account can be an exhilarating experience for a young company and you can’t help but daydream about the possibility of “overnight success”.  Just around the corner… redemption for all those long hours spent fine-tuning your product, reciting your elevator pitch in the mirror, and packing orders until 2am.  While getting an initial [...]

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Helping Cedric and Kymberly on The Big Idea

On a recent appearance on The Big Idea with Donny, I was one of three people on a panel. It was our role to help people fed into the show via satellite and phone. It’s a huge challenge to be in the hot seat and be ready to fire away with valuable advice. But it’s [...]

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Sustaining Great Customer Relationships

Creating strong relationships with customers through your email marketing campaign is critical for maintaining true customer retention. Getting to know your audience, defining your purpose, and providing incentives to turn prospects into customers will encourage a higher return in investment and overall, a better quality campaign. As a starting point, you must find what format [...]

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Did I Just Tell a Big Box Retailer No?

Sounds a little unbelievable, but yeah- I did. I won’t name names, but I can tell you that this big box retailer has everything for ‘US Moms. It all started exactly a year ago at a tradeshow in Vegas. Their buyer walked by my booth, smiled, and took off in a flash. I was writing [...]

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Getting on QVC!

How do I get on QVC? This is the most frequently asked question I get from everyone, everyday. My answer! Pray, hire a good agent and make sure you and the product are ready. Being a QVC vendor for over 8 years now, I see new products come and go every day. The things that [...]

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How to Price a New Product

Many people ask me for pricing advice when first launching a new product.  I can only speak from experience from being in the fashion/ accessory market.  Wholesale mark up for the fashion/ accessory business is usually in the range of : “your cost + 40-50 %” Then retail prices would be: “wholesale cost + 40-60%”, [...]

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I drew pictures at a sales meeting, and it worked

I made a public promise on this week’s telechat with Dan Roam, author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. The promise was to use the techniques that Dan recommends at a very high-powered sales presentation that I was to give yesterday to a big potential partner. Well, I [...]

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Beyond the Launch…feedback from Heather

I’ve received some great feedback and questions from readers after my initial post.  Several of them gave specific information about their business successes and dilemmas.  In the true sense of community, I wanted to share those responses and my suggestions for getting over those hurdles.  I am creating a “Beyond the Launch” series that will be generated solely [...]

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Doing business internationally

There are a few main methods of scaling your business, including: investing more in online or offline advertising, franchising your company, opening up offices in other cities and countries, expanding your business into the international market. With the advent of the Internet and email marketing, the markets of the world have become more accessible to [...]

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