The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Get More Sales”

Video as a promotional tool for your business

i just created a podcast with John McIntyre, founder/CEO of PixelFish. He’s a great guy, first of all. And he totally understands small business. After the discussion with him, I’m more excited than ever about the idea of utilizing video as a promotional tool for a business. Listen to the Podcast (sponsored by FedExOffice) Did you know, [...]

Continue Reading

Top 5 Reasons Why You Should Be On Twitter

Without a doubt, one of the hottest things in social media networking these days is Twitter.  The social media and micro-blogging platform was listed as the fastest growing social media application by Neilson’s Media Service in October 2008 as its popularity grew by 343% last year.  The site also received tremendous press last year with [...]

Continue Reading

Costco Magazine “Recession Busters” Article

They edited my article down a bit and ran it in their January Costco Connections Magazine. Thought you might enjoy it without the edits… Buck the Recession Recession. What recession?! Or so goes the attitude of some business owners in this tough economy. Take heart – they’re among a substantial number of businesses that are [...]

Continue Reading

Free PR Tools for Do-It-Yourself Publicity

If you are working with a tight budget like most entrepreneurs, you can do your own publicity. Here is a quick list of some of the free services available to help you build buzz and sales: 1. Learn simple steps to start your publicity efforts with StartupNation’s Guide to PR here. 2. Check out the free, [...]

Continue Reading

Give yourself a break!

  While the world focuses on economic news, it can be easy to turn inward and worry about your career and paying bills. You are probably working more hours and dealing with more stress each day. I know I was starting to feel major burnout too, and I finally decided to spend the weekend scuba [...]

Continue Reading

Tips for Creating Effective e-Newsletters

The current holiday season encouraged many small businesses to test out email marketing in 2008. It’s simple, affordable and trackable after all. Maybe you started out with a “thank you for your business” message or you enticed customers with offers for repeat business and referrals. But the idea of creating a consistent e-newsletter to issue [...]

Continue Reading

The Fool Proof Marketing Offer

By Erin Jacobs, VerticalResponse Customers often ask me, what are the best offers to use in email marketing programs, or any lead generation program for that matter.  The answer, of course, is dependent on a list of factors- among them: What is the nature of your business? What are you trying to achieve with your [...]

Continue Reading

End of the Year Push-Monday Morning Memoir

Last year our company sat on its heals using the old excuse “it’s the holidays, nobody makes buying decisions right now” and it killed our numbers.  Our sales team felt like they had a free ride to underperform.  The funny part was that in January and February our numbers were great.  The sales team just [...]

Continue Reading

What’s Your Number….Baby?

VERY often I stumble on, or am introduced to GREAT products! I visit their web site to contact them for what could be a fantastic opportunity…..and find only a contact EMAIL…..for which I send an inquiry, and hear no response. Oh La La, YIKES! This happened to me recently, and I need to express my [...]

Continue Reading

Retail Sales up 7.2% from Last Year, But Is Anyone Making Money?

The National Retail Federation announced holiday sales are up 7.2% from last year.  While these numbers are encouraging, here’s the real question: “Is Anyone Making Money?” As the dark cloud of Recession looms over the economy, retailers are showing their desperation as they drastically slash prices to compete for consumer dollars.  The end result is [...]

Continue Reading

You Don’t Need No Stinkin’ Publicist

It’s very early in the morning, and I’ve spent the last five minutes deleting spam e-mails touting the latest software programs, seminars and too-good-to-be true credit offers. With the economy the way it is, more people are increasing their marketing budgets to boost sales. And while there are a lot of good deals out there, [...]

Continue Reading

Segmenting Email Campaigns: What Criteria Should You Use

Targeted marketing is a very effective method of marketing your business via email. Instead of sending blanket emails to all of your contacts, you can segment your lists and send them only to the most relevant information. Here are few tips that might make the segmentation process easier. Segment your campaigns with more than just [...]

Continue Reading

Part 2 with Author Jon Gillespie-Brown

On Thursday, Jon Gillespie-Brown, author of the new book, “So You Want to be an Entrepreneur” shared his tips and insights. Here is the rest of that interview:   How are you marketing and promoting your book? The book is published by Wiley and Co. and they do most of the promotion, PR and marketing. [...]

Continue Reading

Voting is over. Now what?

Fantastic! We don’t have to listen to repetitive campaign advertisements any longer! But the best news for small business owners now is that many media members will start focusing on stories that have nothing to do with candidates, politics or Washington. Are you ready? If you haven’t already done so, start preparing your: – Unique Story for [...]

Continue Reading

Staying Connected by Using Surveys

Awhile back, I mentioned the importance of surveys and how they can help you gain valuable insight into your readers’ minds. Today I am going to discuss how you can leverage surveys to get the most information from your audience. A survey is a great tool because it allows you to hear the opinions of [...]

Continue Reading

Marketing to Moms – Key Statistics

The Marketing to Moms Coalition just released their Moms Annual Media Survey 2008.  The group surveyed 1,033 Moms all with children under 18 living at home via an online questionnaire.  Moms currently spend an estimated $2.1 trillion dollars in the U.S. marketplace.  Needless to say, knowing how to reach this key demographic can give your [...]

Continue Reading

Determining a Price Point

I am now in the process of designing and costing my first collection.  Originally, I had wanted to offer an upper moderate priced collection of women’s clothing using natural fabrics.  Well, I have found the numbers just don’t make sense.  I started to question my desire to use fine fabrics such as silk and linen and [...]

Continue Reading

Can Trendsetting = Cash in Today’s Marketplace?

Among the constant influx of bad news I came across an article from Forbes singing the praises of emerging designers.  While this article talks mainly about fashion designers, I believe it can translate to other industries as well.  The bottom line is that retailers are looking for new ideas to excite and motivate their customers [...]

Continue Reading

Cool, No-Cost Offers for Small Business Owners

I’ve been receiving several exclusive offers specifically to help small business owners. And since the economy is tough right now, I thought I’d share these free offers with you, my fellow StartupNation entrepreneurs: – Got an innovative, recession-busting marketing strategy that is helping your small business boost sales? If so, you may want to enter [...]

Continue Reading

Save Money- Send a FREE Press Release!

I remember the days when you could send a press release free of charge on most news wire services, not so much anymore. I am always looking for ways that entrepreneurs can get the word out and get noticed. Help them find a good bang for their buck, and the most cost effective way to [...]

Continue Reading
Lineage2, Aion, Blade And Soul