Why You Should Ramp Up Advertising For the Holidays
With Black Friday and Cyber Monday to keep shoppers busy, it makes perfect sense to start running holiday ads as early as now. Why might that be, you ask? Well, think of it this way:...
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The Future of Main Street: Moving Your Local Business Online
It’s been a tough year, to say the least, and without being a harbinger of doom and gloom, it’s looking like we won’t see significant improvements for a while yet. Therefore, it’s down to us,...
How Customers Can Support Small Businesses This Holiday Shopping Season
Considerable momentum is shaping the 2021 holiday shopping season. The National Retail Federation predicts holiday spending in 2021, excluding automobile dealers, gas stations and restaurants, will shatter previous records. Holiday sales are forecast to grow...
6 Types of TikTok Content That Will Help Your Startup’s Videos Go Viral
Juggling tasks is key for entrepreneurs, especially when it comes to selecting priority marketing channels. For many new entrepreneurs, sticking to the tried and tested social media platforms like Facebook and LinkedIn is often seen...
Affordable Digital Marketing Strategies for Cash-Strapped Startups
Once your new business is up and running, you need to find ways to advertise to your potential customers. But before making your first marketing plan, it’s important to understand what digital marketing is and...
The Most Effective Ways to Optimize Your Blog Content for Conversions
When thinking about conversions and conversion rate optimization, we often contemplate product and service pages. After all, they are the most direct route to taking someone from lead to customer. However, your blog posts can impact...
How Local Search Marketing Can Generate a Surge in Offline Sales
Today, more customers are online than ever before and they’re taking the digital approach in finding what they need, from ordering food and clothes to getting groceries. Data shows that 46% of these online searches...
Here Are 5 Best Practices for Post-Pandemic Content Marketing
Consumers have changed and evolved, and it’s imperative that your content marketing efforts reflect their current needs. Deloitte’s 2021 Global Marketing Trends reports the trends that can help organizations connect, engage and grow in our...
10 Ways to Promote Your Small Business Awards to Get More Customers
Winning an award is an excellent indication that you and your business are doing something right. Public recognition goes a long way when it comes to boosting the reputation of your startup. In this article,...
3 Powerful Ways to Build Social Proof and Make Your Business Stand Out
In a world where we can’t take our eyes off the internet or our hands off our phones, people have become more prone than ever to acting like the people around them. We rely on...
2021 Marketing Trends to Grow Your Business
When it comes to marketing your small business, there are many different avenues you can take. To help simplify your efforts, we’ve put together a list of the top 2021 marketing trends to help grow...
How Philanthropy Can Create an Impact for Your Business Beyond Profits
Philanthropy. Corporate giving. Social responsibility. These are a few of the different terms that are used by businesses to define their approach to giving back. Don’t be fooled by the jargon. All of these terms...
WJR Business Beat with Jeff Sloan: Consumer Spending Increasing in Summer 2021 (Episode 269)
On today's Business Beat, Jeff discusses the rise in consumer spending, with a reported 1% increase in personal spending in June, according to the Bureau of Economic Analysis. Tune in to the Business Beat, below,...
Pop-Up Shops Are on the Rise in 2021: Here’s How They Can Boost Your Brand
Pop-up shops are temporary storefronts that allow brands to connect with their customers in a brick-and-mortar space for a short period of time. For e-commerce brands, this usually means providing customers with an exclusive opportunity...
3 Detroit Entrepreneurs Share Keys to Success on StartupNation Radio
On this week's episode of StartupNation Radio, Jeff talks to three Detroit entrepreneurs: Brad Baxter and Jacob Zuppke of AutoPets and Doug Schwartz of Detroit Wick and Trip Wipes. StartupNation exclusive discounts and savings on...
WJR Business Beat with Jeff Sloan: Small Business Marketing 101 Requires SEO (Episode 265)
On today's Business Beat, Jeff talks to Shay Berman, founder and president of marketing company Digital Resource and StartupNation's digital marketing expert, about why SEO is the key to creating awareness for your business. Tune...
WJR Business Beat with Jeff Sloan: 3 Companies Now Get 50% of All U.S. Ad Spend (Episode 264)
On today's Business Beat, Jeff discusses how three companies alone receive half of all U.S. ad spend: Google, Facebook and Amazon. Tune in to the Business Beat, below, to learn more about how Google, Facebook...
WJR Business Beat with Jeff Sloan: Back-to-School Spending is Booming This Summer (Episode 261)
On today's Business Beat, Jeff discusses back-to-school spending, with estimates of $37.1 billion on elementary through high school and $26 billion for college-aged students, according to the National Retail Federation and Prosper Insights & Analytics'...
WJR Business Beat with Jeff Sloan: In Post-Pandemic Era, Consumer Trust Drives Sales (Episode 260)
On today's Business Beat, Jeff discusses a new study from Avionos, which finds that consumer trust is more important in the post-pandemic era than ever in connecting them with brands and earning their spend. In...
To Succeed in Doing Business Online, You Must Master These 3 Areas
Hockey legend Wayne Gretzky once said, “I skate to where the puck is going to be, not to where it has been.” These immortal words ring true for entrepreneurs and small business owners who want...