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Archive for “Get More Sales”

Who Calls Your Phone?

Joan Isabella’s recent post about answering your phone struck a chord with me. I remember how much we spent buying and servicing our ridiculous Lucent phone system back at my last company, and not even having a dial-by-name directory for all the cash we dropped on it. More importantly, though, the post reminded me of [...]

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Who Answers Your Phone?

I love it when a human being answers the phone. Over the past few weeks, I have had the pleasure of trying to telephone a list of 67 people. I’ve spoken to five of them. In the process I have encountered every imaginable type of answering system. Among them: – The automated voice gives you [...]

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Desperately seeking sales

We recently received a plea for help from an entrepreneur who just started up a consulting business. She was having a hard time getting initial customers. A lot of people who are just starting up have the same challenge–they’re desperately seeking sales. It’s tough to ramp up sales volume when you’re a new business without [...]

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Salesforce for cheap

I’m no marketing genius, but I know that certain products and services require repeat exposure to prospects before they will convert to customers. I’ve heard that the magic number is 6 or 7 points of exposure. Think of how much business you could be losing if you are not following up with interested prospects. Now, [...]

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Are you willing to say, "Don’t buy that from me."?

A customer walks in the door of your boutique pet store. Even though there are four national brand "big box" pet product retailers in your vicinity, this customer chose to come to YOUR store. Cool. She’s looking for a dog toy to keep her dog occupied during the day while she’s at work. She strolls [...]

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A business practice we admire – Classy Follow Up

As you know, we’ve been blazing trails all over the country on our book tour. Along the way, we’ve been reminded of a business practice we recommend you consider adding to your mix. It’s a really simple one. We call it, "Classy Follow Up." After our recent Denver appearance, we received the kindest correspondence from [...]

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