The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Get More Sales”

Stop Writing Your Online Content!

Are You a Trained, SEO Copywriter? If not, please stop writing your company’s content! If you are writing your own copy for all of your marketing needs, but you are not a trained, SEO (search engine optimization) copywriter, stop! You may think you are saving time and money, but you are actually losing out on [...]

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What is Content Marketing?

Does your business need content marketing?

There is a lot of buzz out there about “content marketing” and how it can make your business successful.

But what is content marketing, anyway?

It’s just a fancy name for using content to market to customers. And as I’ve said many times before, by providing value to your customers with good copy, or content, you create a more credible reputation. Plus, if you offer good content, people will want to tell their friends about your products and services.

Why use content marketing?

Ragan Communications offered a great article on why content marketing is important here. In the article, they list “24 stats about the importance of content marketing.”

For example:

“According to Roper Public Affairs, 80% of business decision makers prefer to get company information in a series of articles versus an advertisement.”

And per an article on “Engage the Blog,” research conducted by the Custom Content Council indicates that, “90% of consumers find custom content useful and 78% of people believe that organizations providing custom content are interested in building good relationships with them.”

These are just a few of the many statistics out there about the importance of marketing with content and why copy is still king.

How do you use content marketing?

If you want to increase online sales and awareness fast, start writing some valuable content. Here is a good process to help you get started:

  1. Figure out what your audience wants and what you want to accomplish with your content.
  2. Write an article or blog about that information providing valuable tips and information. (If you are not a copywriter, hire one to do the work for you. They will help save you time and money and provide better results.)
  3. Include your search engine optimization, or SEO, keywords in the headline and throughout the copy a few times.
  4. Add a link at the end of your blog or article to a landing page on your site or a page where site visitors can get more information.
  5. Track the results with Google Analytics or another program.
  6. Repeat!

Content Marketing Works!

If you see this process is working (and it does when done correctly), create an editorial calendar for the year which spells out what topics you’ll be discussing and the kind of content you’ll be distributing (blogs, articles, tip sheets, videos, social media events, etc.).

By creating valuable content (especially with SEO) specifically for your target market, you will bring in new customers and stand out from the competition. For the best results, plan your content in advance and test different topics and methods for sharing your content.

It’s a lot of work to provide good copy on a regular basis. But if you hire experienced, SEO copywriters to help you with the entire process, you will see sales and customer loyalty increase.

What are you waiting for? Start providing great, SEO content marketing and see what happens!

For more information on SEO content marketing, please contact me at www.rembrandtwrites.com.

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Does your business need content marketing? There is a lot of buzz out there about “content marketing” and how it can make your business successful. But what is content marketing, anyway? It’s just a fancy name for using content to market to customers. And as I’ve said many times before, by providing value to your [...]

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Find Out Why Your SEO Isn’t Working

Are you making this big, SEO mistake? Does this sound familiar when it comes to your SEO, or search engine optimization, efforts? You added a bunch of keywords to your site but haven’t seen an increase in site rankings. You paid a big, SEO company to help you, but you are still waiting for results. [...]

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How Old Is Your Site Content?

It’s Time For Website Spring Cleaning!

Now is the perfect time to give your Website a fresh, new look and do some spring-cleaning. But don’t worry! It doesn’t need to take a lot of time or money, Here are…

3 Tips to Freshen Up Your Site Fast!

1. Fix errors.

Yes, this may seem blatant, but you really need to review your Website for bad links, grammatical errors, misspellings, and old content.

Believe me, new site visitors will find even the smallest errors, and that could mean the difference between a new sale and a lost customer to the competition!

2. Add new copy.

If you haven’t updated your Website with a new blog entry, article, white paper, or other content for over a week, it’s time to add fresh and valuable information your customers will want to read.

And if you can optimize it for the search engines, even better!

3. Be newsworthy.

When was the last time you posted a press release or were mentioned in a local newspaper? If it has been more than a month, get to work!

Create a newsworthy event, write an SEO press release and let the media know you have news!

Freshen Up Your Site and See Results!

By taking a few, simple actions today, you can significantly increase online awareness, build credibility with new site visitors and get the media talking about you. And with these potential results, this is some Spring cleaning you’ll want to start right away!

For more information to increase site traffic and sales, write to Melanie below or visit www.rembrandtwrites.com.

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It’s Time For Website Spring Cleaning! Now is the perfect time to give your Website a fresh, new look and do some spring-cleaning. But don’t worry! It doesn’t need to take a lot of time or money, Here are… 3 Tips to Freshen Up Your Site Fast! 1. Fix errors. Yes, this may seem blatant, [...]

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