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How to Use Earned Media Coverage to Drive Your Startup’s Sales

Do you believe PR doesn’t work? If so, you might be telling the wrong kinds of stories in the media. You might also be expecting your press coverage to do all the heavy lifting for...

byDayana Mayfield

April 15, 2022

Optimize Your Business Homepage to Increase Your Conversion Rate

Having a great homepage can help you build trust with your customers, provide an excellent first impression of your company and generally earn you more sales. When you first set up your website, it’s likely...

byAdam Steele

April 15, 2022

StartupNation Growth Hacks #8: Create Flash Sales to Generate Revenue Now

The eighth in a series. Flash sales are a great way to generate quick revenue while engaging and delighting your customers. Effective flash sales offer something highly desirable to your customers for a limited period...

byStartupNation

April 6, 2022

How SEO Can Help You Future-Proof Your Startup

If the pandemic taught us anything, it’s that entrepreneurs must be prepared to pivot. Success is never guaranteed, but there are steps you can take to increase your chances of longevity as an entrepreneur. In...

byShay Berman

March 25, 2022

Generate Sales by Leveraging Expertise on Quora

Quora is often thought of as a place to go for answers to pressing questions, but it can also be used as a powerful sales tool. Small businesses can leverage Quora to generate leads and...

byJordan Bishop

March 24, 2022

User Experience and Funnel Drop-Offs: What You Should Know

Websites and online businesses are always trying to attract and retain users. Knowing how to improve customer experience and prevent funnel drop-offs is key to success online. Sales funnel drop-offs refer to the moment during...

byJessica Perkins

March 24, 2022

StartupNation Growth Hacks #5: Employees as Ambassadors

The fifth in a series. We all know about the power of influencer marketing, but too many people miss the inherent opportunity of having their employees be their company's influencers. Engaging your employees as ambassadors...

byStartupNation

March 16, 2022

3 Steps to Pivot Your Business for the Long-Term During and After COVID-19

We’re past the initial pivot stories involving the pandemic, in which vodka makers turned to developing hand sanitizer, and clothing companies began producing face masks on the side. These were, of course, smart and applaudable...

bySpandana Nakka

March 12, 2022

WJR Business Beat: Customer Experience Matters Most (Episode 373)

On today's Business Beat, Jeff Sloan explains the importance of providing a supreme customer experience. Tune in below to learn what consumers say that experience must have: Tune in to News/Talk 760...

byStartupNation

March 9, 2022

Customer Interviewing Techniques to Help Your Startup Thrive

Interviewing customers helps establish a target audience and learn important information about their buying habits and behaviors. However, you must know the proper techniques to get the most out of your conversations. That will help...

byApril Miller

March 9, 2022

5 Signs Your Startup Is Targeting the Wrong Audience and How to Solve It

No doubt creating a startup can be challenging by definition. It couldn’t be otherwise since startups aim to disrupt industry. But how do they find their place in it? Innovation is their ultimate weapon, launching...

byMaria Fintanidou

March 8, 2022

How to Create Consistency in Your Customer Service

Building strong relationships with your customers is one of the most crucial aspects of starting and running a successful business. Without a clear understanding of who your customers are, what they’re looking for, and how...

byErin Bradley

February 27, 2022

StartupNation Growth Hacks #1: Create a Newsletter to Engage Customers, Drive Sales

The first in a series. Welcome to StartupNation Growth Hacks! With more than 24 years of experience covering startups and small businesses, we've built up a knowledge base of what it takes to succeed as...

byStartupNation

February 16, 2022

Build on Metrics by Designing Effective Focus Groups

Click-through rates, purchasing history, engagement rates—such metrics are helpful, but for ultimate success as a brand, you need to get beyond the what of customer behavior and uncover the why. Focus groups are one of...

byDarshan Mehta

January 27, 2022

4 Tips on How to Identify and Attract Your Ideal Customer

One of the keys to successfully scaling a business is being able to find and identify your ideal customer. You might already have some insight into who this customer is through your business plan. A...

byMyCorporation

January 24, 2022

Choose a Profitable Niche for Your Business in 3 Simple Steps

You have an exciting new business idea and have been studying how to start a business. But have you chosen a niche yet? Focusing on a niche allows your business to excel and become known...

byKatie Lundin

January 19, 2022

How to Create a Brand Awareness Strategy That Will Generate Buzz

Have you ever recommended a restaurant to your friends or traveled to a city solely because your neighbor couldn’t stop talking about it? If you answer yes to any of these questions, you have experienced...

byEduard Klein

January 19, 2022

Conscious Consumerism: How to Build a Business with Ethics (and Why it Matters)

If you’re building a new business to last, it is extremely important that you focus on your company’s ethics from the very beginning. Why is it so important for entrepreneurs to focus on company ethics...

byShannon Threlfall

December 14, 2021

21 Ways to Grow Your New Business Online

If you’re not growing your business online in the current climate, you will likely leave a lot of money on the table. As 2021 begins, we’re witnessing a fast-changing landscape. Due to the COVID-19 pandemic,...

byJo Barnes

December 7, 2021

How to Make the Most of Small Business Saturday

Think the only November shopping holiday your business needs to plan for is Black Friday? Think again: Small Business Saturday, the Saturday after Thanksgiving, has grown incredibly over the past 10 years since its inception....

bySusan Guillory

November 12, 2021