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6 Grassroots Marketing Success Stories

Grassroots marketing is the best way for your startup business to create awareness among potential customers and to establish a brand in whatever markets you’re targeting – local, regional or even national. There’s nothing fancy...

byThe Sloan Brothers

May 19, 2006

Lunchtime: I’m in the sales pipeline for small business

A glimpse into the lunch hour of a typical customer: Here's what happened in my world over the past 60 minutes. I was touched by several small businesses, reminded why I do business with some...

byJoel Welsh

May 3, 2006

Networking, Russian style, to grow your sales pipeline

Just when you think you're a pretty darned good networker, someone comes along and shows you how to build relationships even better. In a StartupNation Key Move article, Start Your Business Globally, Glenn Coggeshell of...

byJoel Welsh

April 19, 2006

5 Tips for Differentiating your eBay Business

It’s so easy to start selling on eBay.com that it’s becoming increasingly difficult to do it right. eBay is open to just about anybody with something to sell, so the challenge for sellers is to...

byJoseph Anthony

April 17, 2006

The secret weapon of small business

It's gotta be Customer Service. I could try to write a pithy blog with supportive documentation and research statistics to back up my hypothesis. I could quote successful entrepreneurs and point out entire businesses that...

byJoel Welsh

April 11, 2006

Developing a Sales Lead List

Remember how Kevin Costner’s character in “Field of Dreams” based his plans on whispers from the corn fields, “If you build it, they will come”? And in the movie, they actually did come. If only...

byStartupNation

April 7, 2006

Public Relations Strategy on a Tight Budget

Do you need publicity for your business, but the funds to hire a public relations professional are non-existent? Don’t despair. There are several public relations tactics you can use to get your business mentioned in...

byStartupNation

March 28, 2006

March Madness: sales prospecting techniques idea for home based businesses

It only happens twice each year. Today & tomorrow are magical days for home based businesses. But you've got to catch this magic in a bottle right now! The opportunity window closes at 5pm Friday...

byJoel Welsh

March 16, 2006

A dead iPod leads to a small business tip of the day …

My iPod died. It was about a month ago and I've been doing without for the first time in many months. 11 months, it turns out. The reason I know it's been 11 months is...

byJoel Welsh

February 6, 2006

Business startup advice: Be attentive to your customer

Today is a special day for me. It's exactly six weeks since my hip replacement surgery. At six weeks you're allowed to do all kinds of things that you weren't allowed to do after surgery....

byJoel Welsh

January 30, 2006

Know your ”most valuable purchasers”!

A recent Nielsen/Netratings study indicates that a approximately 18% of online buyers account for almost a whopping half of total online spending. Nielsen/Netratings nicknamed this group of active and loyal buyers 'most valuable purchasers' or...

byRich Sloan

December 20, 2005

New stuff every day? We’re listening.

I love a website that has something new on it each day that I visit. If I know that a site will have something fresh for me every day, that's one that I'll revisit constantly....

byJoel Welsh

December 5, 2005

Get Your Startup Business Online

Is your business online? If not, it’s time to get your startup business online. It has never been easier to build, optimize and promote a successful website. Value and ease of a solid web presence...

byStartupNation

October 18, 2005

5 Startup Tips for Beating your Business Competitors

Competition is as inevitable in business as death and taxes are in human existence. Even if your startup business has stolen a march on the rest of the world with your product, service, execution, distribution...

byThe Sloan Brothers

October 11, 2005

Go Local : Marketing at a Local Level

Startup businesses sometimes rush to advertise in the wrong places. They see glamour in certain vehicles, such as general interest magazines or cable TV, only to find that their costly ads don’t really bring customers...

byStartupNation

September 20, 2005

Lagniappe

With fabulous memories of New Orleans during better times, I was reminded last night of a New Orleans' term , “lagniappe.” It means “a little something extra,” like an extra cherry on top of the...

byJoan Isabella

September 16, 2005

Business Networking for a Startup Business

Business networking and relationships are crucial for entrepreneurs. And while you can hope that flesh-and-blood success happens by accident, far more deals are born and ideas launched by rubbing elbows at the golf course or...

byStartupNation

September 6, 2005

Website Usability – Creating A Website That Sells

Want the website for your startup business to produce big sales? With so many web sales tools available today, selling online can seem deceptively simple. Yet there are so many ways to mess it up....

byStartupNation

September 6, 2005

Marketing through Testimonials

Customer “testimonials” are one of today’s most potent forms of promotion and grassroots marketing for a startup business — a potential marketing goldmine for your venture. Positive, believable comments from real life customers are proof...

byStartupNation

August 30, 2005

Sales Training Tips: Bagging the Big Customers

Are you setting your sights on Big Game for your business startup? If so, you’ll avoid time-consuming sales work, follow-up and customer service for pipsqueak accounts. But just as big companies differ from small ones,...

byStartupNation

August 23, 2005