Get More Sales Archives

Perceived value continued

Last time, I began the discussion about improving the perceived value of your company’s products. Perceived value is what customers think your product should cost, or more specifically, what value they think it has to...

byRyan Allis

May 9, 2008

Improving your product’s perceived value

In a recent post about the Four Ps of Marketing, I discussed how you can use your email marketing campaigns to effectively promote your company’s products. If your product fulfills a need or want, has...

byRyan Allis

May 6, 2008

Online consumers prefer green products

Overwhelmingly, online consumers prefer green products over similar products that aren't green. (Sounds like a toothpaste commercial, but it's true!) A brand new study shows that 83% of consumers will choose the greener of two...

byRich Sloan

April 13, 2008

6 Ways to Maximize Responses to Emails and Increase Profits

There’s almost no marketer I know who is doing enough to follow-up on their customers and interested prospects. I think it stems from not wanting to “annoy” their list. Well, let me share with you...

byYanik Silver

January 2, 2008

Holiday Selling Tactic #493: Provide Lagniappe

If you're in retail, 'tis the season for milking the moment for all it's worth. This is retail make-it-or-break-it time. Wondering if you'd like to contribute ideas here for holiday selling tactics that make the...

byRich Sloan

November 26, 2007

Are You Boring People to Death?

It slays me when a presenter in a meeting or at a conference throws up PowerPoint slides full of words, then proceeds to read them to the audience. I mean, if words alone are enough...

byAndrew Field

June 10, 2007

Customer Intimacy

I've mentioned that PFL's business model is built on "customer intimacy," or knowing a lot about our customers and how each of them defines success for their small business. One obstacle we encounter is when...

byAndrew Field

June 7, 2007

Dell to Model Customer Service after PFL

OK, maybe I'm extrapolating a little with that headline. But it is nice to see that Dell is looking at going to a team system for improved customer service. We made that move five years...

byAndrew Field

May 8, 2007

Salespeople

If you read the title and are still reading, you must have salespeople in your company. For all of us who interview, hire, train, coach, and manage salespeople, Seth Godin's recent blog post reflects what...

byAndrew Field

March 18, 2007

Bad Customer Service Goes a Long Way in the Wrong Direction

This happens only once in a great while, but when it does it really especially stands out – in a terribly bad way. I actually boldly announced in a small business establishment this past weekend...

byJoel Welsh

January 8, 2007

Wacky Idea to Grow Small Business Sales

I just took a walk at lunch. I had already eaten a sandwich at my desk (peanut butter & jelly). I just wanted a walk break. I walked by 2 movie theaters & thought how...

byJoel Welsh

October 4, 2006

10 Steps to Grow Your Business

What can I introduce that's a “natural” addition based on what I already provide? This question is just one of those posed in the first half of Step 5 of StartupNation's brand new '10 Steps...

byJoel Welsh

September 18, 2006

Reaping Business Success in a Foreign Market

Leaping from your comfortable U.S. base into a foreign market is a huge decision. But once you’ve made it, your work has only begun. You have to ensure that your move abroad is well planned...

byStartupNation

September 11, 2006

What is the best small business elevator pitch in the pitch-off? You tell us!

From Joan Isabella, StartupNation Radio consultant A signature feature on StartupNation Radio is The Elevator Pitch . Participants have one minute to verbally hook the interest of a potential investor on a virtual elevator ride....

byJoan Isabella

August 17, 2006

Getting More Business from Existing Customers : Part II

Make more and better efforts to coddle your existing customers and you can turn them into perpetual gold mines of additional business and revenue. And the more you satisfy them, the more likely they are...

byStartupNation

August 3, 2006

Getting More Business from Existing Customers : Part I

True, going after new customers is an exciting part of being in business. There’s the motivation of identifying a new target, the thrill of the chase, and the satisfaction of the close. But the reality...

byStartupNation

August 3, 2006

7 Steps to Finding Sales Reps

Seems like there’s always a catch. Sales are the lifeblood of your business; not the cream in your coffee, but the coffee itself. But hiring a staff of hard-driving, productive salespeople costs big, especially when...

byStartupNation

August 3, 2006

When starting a business, make yours one that gets the job done with one phone call

You know the weekend is over when your spouse heads out the door to the office and hands you a plunger while giving you a kiss goodbye. I don't know about you, but something in...

byJoan Isabella

June 5, 2006

Affiliate Marketing 101: Understanding the Basics

Imagine a marketing program that can increase sales 10 percent to 25 percent--and you don’t pay a dime unless you get results. Sound too good to be true? That’s pretty much how affiliate marketing works. ...

byJoseph Anthony

June 1, 2006

6 Grassroots Marketing Success Stories

Grassroots marketing is the best way for your startup business to create awareness among potential customers and to establish a brand in whatever markets you’re targeting – local, regional or even national. There’s nothing fancy...

byThe Sloan Brothers

May 19, 2006