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How to Grow Your Business Like Halo Top

We all scream for ice cream, and in the case of Halo Top Creamery, the most loyal fans have crossed over into becoming stans (stalker/fan) of the brand. The most fanatical loyalists pillage the freezer...

byDeborah Sweeney

July 21, 2019

How to Hack Your Startup’s Sales with Social Proof

With the proliferation of online recommendation platforms like Yelp, Google Reviews, and TripAdvisor, word-of-mouth has grown into a ubiquitous influencing factor within online purchasing behavior. According to a recent Nielsen study, 92 percent of consumers...

byAlisa Neymark

July 1, 2019

3 Ways to Elevate Your Brand in a Specialized Marketplace

Taking your brand to the next level is essential in today’s competitive market. Elevating your brand can increase conversions and customer loyalty exponentially. But doing this can be challenging, especially in a specialized marketplace. It...

byWill Robins

June 26, 2019

8 Highly Successful Entrepreneurs Share Their Best Advice for Getting Customers to Buy Your Product (No Matter What it Costs)

Price is one of the most crucial considerations in any business, and it’s important to charge what you’re worth. We asked these master salespeople, including Bulletproof founder, Dave Asprey, and advisors in The Oracles, how to...

byThe Oracles

June 13, 2019

Determining the ROI of Social Media Marketing

Today’s entrepreneurs know that social media is an important part of every marketing strategy, but how to determine its success is often unknown. While you may be investing time and resources into your startup’s social...

byMDG Advertising

June 7, 2019

The 5 Cs Needed to Create a More Compelling Brand

The secret to building a million-dollar brand? Emotion. I’ve wandered into hundreds, perhaps thousands, of shops in my lifetime. Most of them fade into a blur, and only a few have left a permanent, indelible...

byLiz Dennery Sanders

May 21, 2019

The Best Low-Cost Places for Advertising Your Business

Growing your business and expanding your brand typically requires at least some type of capital investment, and if your budget is thin, you may feel that you’re in an ad-less corner. Fortunately, that’s not the case....

byNav

May 18, 2019

Email Marketing in the Age of the Critical Consumer

As the expansive world of social media continues to grow, more and more digital marketers and entrepreneurs are focusing their efforts on social media marketing. While it makes sense to go where your customer goes,...

bySimon Slade

May 8, 2019

Mobile Marketing: How Main Street Businesses are Leveraging the Trend

Main Street businesses are in a pitched battle with e-commerce mega sites. To compete with the allure of online shopping, local merchants are exploiting every opportunity available to drive in-store purchases. Here are several ways...

byThe Sloan Brothers

May 7, 2019

This #1 NYT Best-Selling Author Says Transformation Begins with Mastering Your Mindset

The following is excerpted from "You Are a Badass at Making Money: Master the Mindset of Wealth" by Jen Sincero, published by Viking, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC....

byJen Sincero

April 17, 2019

4 Things E-Commerce Entrepreneurs Must Know About Buyer Behavior

As an e-commerce entrepreneur, you’ve undoubtedly spent countless hours fine-tuning your product to make it the best it can be. But a great product alone does not a successful e-commerce business make. You must also be able...

byNathan Resnick

April 11, 2019

4 Simple (Yet Brilliant) Ways to Nurture Your Lead Generation Efforts

Lead generation is one of the most important parts of starting up a successful business. You constantly need new prospects to fuel your sales and build your customer base. While there are many ways to...

byLucas Miller

March 27, 2019

6 Reasons Why Startups Should Use Chatbots

Delivering a positive customer experience should be a priority for every startup. With 50 percent of consumers switching brands because of poor service, you could risk your fledgling enterprise’s future if you overlook the quality...

byJT Ripton

March 23, 2019

How This Entrepreneur Used Credit Cards to Grow Her Business

Lorena Tomasini, together with her mother, owns MALM Life and Health Insurance Agency, a business based in Miami. Tomasini works with families and small business owners, helping them navigate life and health insurance. “We’re brokers...

byNav

March 22, 2019

9 Secrets To Winning (and Keeping) Customers For Life

No matter how the world changes, one principle stays the same: A business needs customers to remain viable. These moguls and Advisors in The Oracles share their tried-and-true strategies for winning over clients — and holding on...

byThe Oracles

March 7, 2019

How (and Why) to Measure Your Content Marketing ROI

You know how important content marketing is to your business. Your audience is online, and you've got to reach out to them. You're writing optimized posts, creating video content and doing everything you can to...

byEllan Dineen

March 3, 2019

What Airbnb, Uber and Etsy Can Teach You About Acquiring Your First Thousand Customers

The following is excerpted from "Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption" Copyright © 2019 by Thales S. Teixeira. Published by Currency, an imprint of Penguin Random House LLC. Let’s consider how Airbnb...

byThales Teixeira

February 18, 2019

4 Conversion Rate Optimization Strategies to Increase Your Startup’s Sales

It’s been weeks, if not months since you launched your e-commerce website. And, despite burning through guides on how to build a professional-looking online store, you’re still not getting the results you want. Sure, there...

byJimmy Rodela

February 16, 2019

Why Pricing Your Business Isn’t a One-Size-Fits-All Strategy

Many entrepreneurs and solopreneurs struggle to price their product or service; set the price too high and miss out on sales, or set it to low and risk under-valuing themselves. Author, speaker, coach and entrepreneur...

bySusan Johnston Taylor

February 7, 2019

Spread the Word: A Digital Content Marketing Strategy for Startups

As a new business owner, you have lots on your plate and very little time, let alone financial resources. Once you’ve started your business, you need to find your target customers and make them want...

byDan Goldstein

January 12, 2019