The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Grow Your Business”

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Turn Negative Nancy’s Frown Upsidedown

A positive attitude is a winning attitude. So what do you do when a member of your sales team is a real downer? Negativity can be contagious, something that Zeynep Ilgaz, Co-Founder and President of Confirm Biosciences and TestCountry, has encountered firsthand. In an article for Entrepreneur, she shares her experience of dealing with a “Negative Nancy” [...]

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Creating Email Campaigns to Measure Your Website’s Performance

Being aware of how much traffic and conversions you receive through your website is extremely important. If you own an online store front, bringing people to your website and influencing purchases is a key component to your online success. Even more, if you are using email marketing to drive traffic to your website, it is important to understand how to create email campaigns to measure your website’s performance.

In a study conducted by Ovation Marketing, a majority of consumers who subscribe to email campaigns, click the link that takes them directly to the company’s landing page over clicking the product link advertised in the email. Those same consumers bought products off the website that were different from the products listed in the emails. Results from this study, it is highly recommended that you segment your email lists properly and advertise a variety of products that will attract a bulk of your readers.

Finally, when constructing your email campaigns, you want to concentrate on the layout of each email. Make sure that links to your products and services listed on your website are easily accessible to readers in your emails. By having accessible links it allows you to watch customers’ click and purchase behaviors through website analytics and fine-tune your e-mail messages to increase customer response.

Thank you for reading. I will be back next week to discuss more tips on email marketing.

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Being aware of how much traffic and conversions you receive through your website is extremely important. If you own an online store front, bringing people to your website and influencing purchases is a key component to your online success. Even more, if you are using email marketing to drive traffic to your website, it is [...]

Continue Reading

HubSpot Has Your Marketing Needs Covered

 According to recent market research, more than 15,000 websites are currently using HubSpot, an all-in-one marketing tool that aims to do for small and medium-sized businesses what full-fledged marketing consultants do for larger companies.

HubSpot strives to have every major marketing feature that small and medium-sized businesses need-Search Engine Optimization (SEO); lead generation, nurturing and tracking; blogging and social media management; and email marketing. Additionally, it has the analytics and reports to help companies figure out what’s working and what’s not.

Thousands of companies can’t be wrong. In fact, our user base confirms that HubSpot hits the mark. Not only does HubSpot do a good job of SEO for search engines, for example, but it delves deeper to grade keywords on social media sites and press releases. HubSpot also provides comprehensive lead tracking and nurturing tools and incorporates timed emails to prospective leads to increase the chances of conversion.

This solution is geared to the SMB in two ways. First of all, although the price may seem high (from $250 to $1500 per month, depending on quantity of users and campaigns), it’s much cheaper than buying tools separately or hiring a consultant.  All the tools come integrated – a huge added bonus. HubSpot’s value-add is really in the additional help (okay, sometimes hand-holding) that smaller companies sometimes need, especially when getting started. It ranges from the very simple (online training or webinars, for example) to the more complex (group training classes, 1:1 coaching, customized marketing plans).

HubSpot isn’t the only game in town-far from it. It’s got several worthy competitors that are well worth checking out. But so far, HubSpot is winning the game, one customer at a time.

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 According to recent market research, more than 15,000 websites are currently using HubSpot, an all-in-one marketing tool that aims to do for small and medium-sized businesses what full-fledged marketing consultants do for larger companies. HubSpot strives to have every major marketing feature that small and medium-sized businesses need-Search Engine Optimization (SEO); lead generation, nurturing and [...]

Continue Reading

How to transform your startup’s culture

To retain star employees, encourage innovation and personal growth, and generally be happy, you need a transformative startup culture. Here are a few quick rules for building a better culture within your business: Be realistic, be honest over-optimism is a killer  Stop pointing out problems, instead propose solutions  Let it go make your organization less bureaucratic, [...]

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How to Avoid Unnecessary, SEO Surprises

It’s been months since you did extensive, search engine optimization (SEO) keyword research and added the appropriate tags to your site. Lately, you’ve been focusing on other things like landing pages, newsletters, case studies, and more. But as you scan the Web one day, you notice that your site is not showing up in the [...]

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Your Role As the Leader Of a Small Business

As the leader of a small business, you wear many hats.  There are hundreds of activities that need to be completed on any given day and many times you are the only person who is available and capable to get them done.  You have the most at stake and, let’s face it, the buck stops with you.  However, [...]

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Business Success

Expressing Gratitude

Thanking people works wonders for business because it expresses one of our most basic emotions: gratitude. When someone does something nice for you, they expect gratitude — and think less of you for withholding it. Sure you pay people a fair wage, but why not also say thank you for a job well done? The [...]

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puzzel

Are You Scaring Customers With Your BtoB Content?

5 Frightening Tips to Avoid It’s October, and that means everyone will be talking about haunted houses, scary stories and Halloween fun. With this in mind, are you scaring customers away with your BtoB content and marketing? It’s a busy time of year so it can be easy to forget some simple, business tactics to [...]

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crystal ball

Renewing Your Lease? Consider These 3 Key Points

Despite having a roller-coaster real estate market, people tend not to take lease renewals all that seriously. They see it as simple, thinking they can just call the landlord and get their new rate. That way of thinking can cost your firm a lot of money. Lynn Drake,  President at Compass Commercial LLC ITRA Global of [...]

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Small Business Success | Company Performance

Xtend-Life’s Warren Matthews Offers Tips for Success

Entrepreneur Creates Global, Vitamin Supplement and Skincare Business As entrepreneurs, we all know the road to business success is full of challenges. No one knows this better than Warren Matthews, the founder and chairman of Xtend-Life Natural Products, Intl., Ltd., www.xtend-life.com. I recently caught up with Warren to get his success tips. Here’s what he [...]

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Performance

Measuring Company Performance

No matter how many good people you gather, most workplace teams settle into the same old rut. Once the initial enthusiasm dissipates, they become little more than order takers or paper pushers, satisfied with so-so results.  A Team of Leaders offers a completely new way to approach the team experience and an empowering formula for measuring [...]

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Strategic Conversations: Maximizing Your Impact

In our fast-changing world, leaders are increasingly confronted by messy, multifaceted challenges that require collaboration to resolve. But the standard methods for tackling these challenges — meetings packed with data-drenched presentations or brainstorming sessions that circle back to nowhere — just don’t deliver. Great strategic conversations generate breakthrough insights by combining the best ideas of [...]

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FLEX: The New Playbook for Managing Across Differences

Flexing your leadership style

Prominent executive coaches and leadership strategists Jane Hyun and Audrey S. Lee offer lessons on the vital skill of “Flexing” — the art of switching your personal leadership style to more effectively lead people who are different from you. Creating flex in a company’s management style will impact all aspects of developing the talent you have, attracting [...]

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Lemonade Stand, Business Lessons

Sales is the Lifeblood of a Company

Argumentatively sales is the lifeblood of a company. However, if not properly staffed and managed the sales department can also be a liability. A salesperson’s behavior can influence the market’s perception of the company. They interact frequently with clients and are the first to come into contact with a prospect. To achieve optimal results, companies [...]

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Business Goals

What is an Editorial Calendar, Anyway?

What is in your Editorial Calendar? It’s not just about SEO keywords and BtoB content! There are numerous ways to get your marketing messages across… mobile, Web, social, phone, live events, and more. But one thing remains constant among all of these mediums – content! There are many communications going on so how do you [...]

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Small Business Success | Company Performance

3 Ways to Make Your Marketing Plan a Success

September is here, and it’s go time! Kids are back in school. Clients and co-workers are back from summer vacation. And everyone is in work mode. With this in mind, do you have your marketing plan ready for the next, three months? If not, prepare an editorial calendar with activities, deadlines and goals through 2014 [...]

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Lineage2, Aion, Blade And Soul

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