The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Grow Your Business”

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It’s Not Too Late for May Content Marketing

Boost online awareness this month. Memorial Day and warmer weather are here. Have you prepared your promotions and content relevant to this time of year and your target market? If not, don’t worry. There is still some time to create a few content-pieces this month such as: 1. Blogs You can add these to your [...]

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Six Key Principles to Help You Be More Successful in Sales

Being successful in sales requires a smart and consistent approach to finding new opportunities. Here are six key principles that have created a ton of success for me  – I’m hoping they’ll help you and your team win more business. Feel free to share with others and/or shoot me your comments at tim@timwackel.com - I’d love to [...]

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7 Steps to a Two-Tiered Direct Mail Strategy

Is your direct mail strategy designed to reach your best prospects? Which direct mail strategy is better? Frequent mailings to the same audience or fewer mailings (maybe just one) to a broader audience? This is a common problem for many business owners and marketers who look at their market size and then look at their [...]

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Is Your BtoB Content Credible?

The key to successful, BtoB content is credibility. Yes, you want to share a great tips and insights in your BtoB content including your blogs, Website copy, e-mail campaigns, articles, newsletters, and more. But are you forgetting a key aspect that will make potential customers actually listen to what you have to say and buy [...]

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Infographic: SEO Predictions for 2015 (Part 2)

Infographic: What’s in store for the SEO world in 2015? Yesterday we published our cool infographic on what top SEO experts Andy Crestodina, Ann Smarty and Eric Enge had to say about how search is evolving in 2015. Today we bring you part 2 of our SEO predictions for 2015 infographic, featuring insights from SEO [...]

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Infographic: SEO Predictions for 2015 (Part 1)

Infographic: What’s in store for the SEO world in 2015? Never have three words incited so many conflicting emotions in the marketing world: Search. Engine. Optimization. SEO is always evolving, which means that we need to continuously adapt our marketing and business strategies in order to stay one step ahead. So what’s in store for the SEO [...]

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What are you doing with your BtoB content, anyway?

What is really going on with your BtoB content strategy? The days of wishing, hoping and haphazard results are over.   Please answer these questions… Are you just posting on social-media when you remember, or just because you “think you are supposed to” because everyone else is? Do you have tons of “social” followers, but [...]

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Original and Targeted, BtoB Content Equals Sales

Are you writing original, BtoB content specific to your target market? With so much content on the Internet today, it’s easy to “copy and paste” information just to post something and check that off of your “to do” list. But don’t do it! Sure. It’s easy, but you are missing out on a competitive advantage [...]

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Foreign Investment in Europe and SMEs

Foreign Investment – FDI Figures Show European Countries Are Very Attractive Right Now! Nowadays, businesses are witnessing globalisation on a larger scale and both SMEs and startups are not an exception. Indeed, they are more willing to invest abroad, looking for new and enriching ventures. FDI (Foreign Direct Investment) is the net influx of foreign [...]

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Living a Longer Life

Living a Longer Life Today’s quote is from Chicago Sun-Times Advice Columnist Ann Landers, who said: “Nobody ever drowned in his own sweat.” The “Fountain of Youth” is a spring that supposedly restores the youth of anyone who drinks or bathes in its waters. The legend became particularly prominent in the 16th century, attached to [...]

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3 Content Tips to Boost Online Awareness Fast!

Rainy weather = better content! How is the weather in your area? For most, temperatures are rising, but you may be experiencing more rain. And as the poem goes, April showers will turn into May flowers. With this in mind, what are you doing to advance your business on the rainy days? If you are [...]

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The Soft Skills of Success

The Soft Skills of Success Today’s Quote is from Management Consultant Kathy Austin, who said: “Managers light a fire under people. Leaders light a fire in people.” Leadership and Management are two of the most highly valued skills necessary to be truly effective in our professional and personal lives. I feel strongly that these skills, [...]

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Content Marketing Tips

7 must-read Content Marketing tips and tactics [Infographic]

Content Marketing Tips and Tactics that Make Sense It’s a phrase marketers have been hearing for the past 15 years or so, ad nauseam: Content is King. And in 2015, it seems that content marketing still reigns supreme when it comes to the most commercially important digital marketing trend. Yet according to this infographic, the biggest [...]

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4 Ways to Attract Investors to Your Small Business or Startup

Attract Investors to Your Small Business or Startup When others financially support a small business and its owner, the enterprise can exponentially increase its potential future prosperity and success. So, if you’re an entrepreneur, don’t feel like you are alone on an isolated island. Turn to investors to give your company the financial injection it [...]

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Graffiti: From Illegal to Hired

Artists, Open for Business: How Graffiti Went From Illegal to Hired There was a time when graffiti was an eyesore you’d want to scrub off. Now it’s a way to attract eyeballs to your business. CNN News reports on a trend in South America that’s made its way up north as an advertising vehicle for [...]

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How to Succeed in Pleasing Your Customers

Pleasing your customers is important to staying in business! We all know how hard it is to motivate your team when it comes to putting the customer first. You get excuses such as “I’m an introvert”, “I’m not a people person” or “No thanks”. However, talking to people, and treating them properly isn’t something that [...]

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Love Languages

Love Languages Today’s quote is from NBC Weather Anchor Al Roker, who said: “I love cooking for myself and cooking for my family.” From my youth, I have loved to cook, often helping my mom during holidays or on weekends. We would frequently create a production-line to make and freeze dishes for future meals. As [...]

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Social media Marketing

Giveaway “something” and they will come!

What Gives? Creating a Successful Social Media Giveaway For many startups, generating consumer interest is as hard, or harder, than getting investor interest. When growth and awareness strategies rely on increasing social media follows, likes, and participation, it’s extremely important to know what really motivates people to engage with companies on social media. Over 40 [...]

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