The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Grow Your Business”

Monday Morning Mojo: Be REALLY Present on Thanksgiving

As I’ve moved through life (gotten older), I’ve become clear that the most precious part of my life is the people that fill it.It is in my relationships with my parents, brothers and sister, friends and work colleagues that I experience love and affinity, the juice in life.All that said, there have been many times [...]

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Money can’t buy loyal employees

Loyal employees are motivated by more than money. Research was conducted involving more than 200 high potential leaders from companies around the world. These are people who could jump at a moment’s notice to better-paying positions elsewhere. Each was asked a simple question: “If you stay in this company, why are you going to stay?” [...]

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3 Tips to Get Things Done!

Whether it’s content strategy, public relations, marketing, or laundry, it’s time to stop being overwhelmed! I don’t know about you, but since November started, things have really picked up with work. My “To Do” list is flowing onto several pages of new-business activities, content-strategy plans, SEO blogs, public relations, and more. And this doesn’t even [...]

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Tell the Truth! Set Yourself Free!

We’ve all heard the adage, “The truth shall set you free.” The actual quote from the bible is “The truth shall MAKE you free.” I always thought the quote was a nice idea, but after really embracing the idea, I found that a commitment to truth actually did set me free. Now, I’m not necessarily [...]

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Losing Key Employees

At Centratel, each of our half-dozen key management people has had several years of on-the-job experience. Training managers to operate a telephone answering service is a long, drawn-out affair because it is necessary to understand a myriad of technical details and random facts. The introduction of documentation speeds up this training process, but the new [...]

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How to Create Positive, Word-of-Mouth

Are your customers helping you grow your business? Content strategy, public relations, direct mail, social media…. the list goes on. There are many ways to boost sales and awareness at your business. But with all of the marketing tools available, it can be easy to forget the one, basic thing that will grow your business [...]

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When Cofounder Relationships Go Bad

  When you first start your company, you’re often required to wear a lot of hats even if you have a cofounder as a partner. As the saying goes, you become a “jack of all trades, master of none”. As you’ve been told repeatedly as an entrepreneur, you can’t be an expert in everything. So, [...]

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Holiday Shopping Trends 2014

RetailMeNot , a leading digital offers destination that helps consumers save money, today announced the latest edition of its Shoppers Trend Report, which revealed nearly half (46%) of consumers plan to start their holiday shopping before November this year, and 1 in 4 intend to have their holiday shopping completely finished by Black Friday. According to [...]

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Cat-chy way to remember what social media brands do for you

If you are an active user of social media sites then you must have seen  the cat pictures and  cat-talking-trend. An inventive team of creative thinkers at Avalaunch Media has developed an infographic called Social Meowdia Explained with cats, in which even a newbie user of social media can easily understand. Learn the primary function for each [...]

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office-space

Does Your Office Make Employees Want to Go to Work?

Some companies like Google and Facebook come to mind when you think of cool office spaces, but more and more companies are adding their own twists to the traditional workplace with cozy kitchens and complete gyms. These amenities help foster a unique company culture that builds close-knit teams and promotes healthy work-life balance no matter what the business does. [...]

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Customers are forever… not just for Christmas

  Many brands and retailers will be facing Christmas with a mixture of excitement and fear: excitement for all the sales opportunities the season brings, and fear for falling profit margins, as discounts and offers are rolled out to fight off the competition. Some Christmas shoppers have it all wrapped up by the 1st of [...]

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Turn Negative Nancy’s Frown Upsidedown

A positive attitude is a winning attitude. So what do you do when a member of your sales team is a real downer? Negativity can be contagious, something that Zeynep Ilgaz, Co-Founder and President of Confirm Biosciences and TestCountry, has encountered firsthand. In an article for Entrepreneur, she shares her experience of dealing with a “Negative Nancy” [...]

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Creating Email Campaigns to Measure Your Website’s Performance

Being aware of how much traffic and conversions you receive through your website is extremely important. If you own an online store front, bringing people to your website and influencing purchases is a key component to your online success. Even more, if you are using email marketing to drive traffic to your website, it is important to understand how to create email campaigns to measure your website’s performance.

In a study conducted by Ovation Marketing, a majority of consumers who subscribe to email campaigns, click the link that takes them directly to the company’s landing page over clicking the product link advertised in the email. Those same consumers bought products off the website that were different from the products listed in the emails. Results from this study, it is highly recommended that you segment your email lists properly and advertise a variety of products that will attract a bulk of your readers.

Finally, when constructing your email campaigns, you want to concentrate on the layout of each email. Make sure that links to your products and services listed on your website are easily accessible to readers in your emails. By having accessible links it allows you to watch customers’ click and purchase behaviors through website analytics and fine-tune your e-mail messages to increase customer response.

Thank you for reading. I will be back next week to discuss more tips on email marketing.

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Being aware of how much traffic and conversions you receive through your website is extremely important. If you own an online store front, bringing people to your website and influencing purchases is a key component to your online success. Even more, if you are using email marketing to drive traffic to your website, it is [...]

Continue Reading

HubSpot Has Your Marketing Needs Covered

 According to recent market research, more than 15,000 websites are currently using HubSpot, an all-in-one marketing tool that aims to do for small and medium-sized businesses what full-fledged marketing consultants do for larger companies.

HubSpot strives to have every major marketing feature that small and medium-sized businesses need-Search Engine Optimization (SEO); lead generation, nurturing and tracking; blogging and social media management; and email marketing. Additionally, it has the analytics and reports to help companies figure out what’s working and what’s not.

Thousands of companies can’t be wrong. In fact, our user base confirms that HubSpot hits the mark. Not only does HubSpot do a good job of SEO for search engines, for example, but it delves deeper to grade keywords on social media sites and press releases. HubSpot also provides comprehensive lead tracking and nurturing tools and incorporates timed emails to prospective leads to increase the chances of conversion.

This solution is geared to the SMB in two ways. First of all, although the price may seem high (from $250 to $1500 per month, depending on quantity of users and campaigns), it’s much cheaper than buying tools separately or hiring a consultant.  All the tools come integrated – a huge added bonus. HubSpot’s value-add is really in the additional help (okay, sometimes hand-holding) that smaller companies sometimes need, especially when getting started. It ranges from the very simple (online training or webinars, for example) to the more complex (group training classes, 1:1 coaching, customized marketing plans).

HubSpot isn’t the only game in town-far from it. It’s got several worthy competitors that are well worth checking out. But so far, HubSpot is winning the game, one customer at a time.

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 According to recent market research, more than 15,000 websites are currently using HubSpot, an all-in-one marketing tool that aims to do for small and medium-sized businesses what full-fledged marketing consultants do for larger companies. HubSpot strives to have every major marketing feature that small and medium-sized businesses need-Search Engine Optimization (SEO); lead generation, nurturing and [...]

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How to transform your startup’s culture

To retain star employees, encourage innovation and personal growth, and generally be happy, you need a transformative startup culture. Here are a few quick rules for building a better culture within your business: Be realistic, be honest over-optimism is a killer  Stop pointing out problems, instead propose solutions  Let it go make your organization less bureaucratic, [...]

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How to Avoid Unnecessary, SEO Surprises

It’s been months since you did extensive, search engine optimization (SEO) keyword research and added the appropriate tags to your site. Lately, you’ve been focusing on other things like landing pages, newsletters, case studies, and more. But as you scan the Web one day, you notice that your site is not showing up in the [...]

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Your Role As the Leader Of a Small Business

As the leader of a small business, you wear many hats.  There are hundreds of activities that need to be completed on any given day and many times you are the only person who is available and capable to get them done.  You have the most at stake and, let’s face it, the buck stops with you.  However, [...]

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