The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Grow Your Business”

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Repeat Business in 3 Easy Steps

How to Grow Repeat Business in Three Easy Steps Building your customer base is a huge step in the “getting started” process for entrepreneurs. Unfortunately, even once you grow yourself a solid customer base, the trick is keeping them around. Having repeat customers can separate the little guys and the giants in an industry. And [...]

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Social media Marketing

Marketing and the Success of Your Business

Marketing: Your Message, Your Brand, Your Business As you probably already know, marketing is a huge factor in the success of your business. You can have a great product or service, but without marketing to spread the word it can be difficult to bring in customers, especially if you are just starting out and newer [...]

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How to Win That Copywriting Job!

Are you following these steps to advance your career and make more money? Recently, I was looking for BtoB content writers and requested applications. It’s amazing what people sent to me… the good, the bad, and the (very) ugly. Let’s just say that the applicants who followed directions accordingly were placed in the “possible” pile. [...]

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Facebook Marketing

So you thought Facebook was free

Facebook picks and chooses who sees your posts If your business has relied on Facebook to communicate with your customers and prospects, this article in Duct Tape Marketing should be a must read for you What it says is what we’ve all known about Facebook for the past few years – except it’s much worse [...]

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Couponing

Using Coupons in Print Advertising as Lead Generation

The hidden benefit of coupons in print advertising Print advertising may be old school for some, but for others, it is still a vital media channel. This is especially true for local businesses which continue to rely on local newspapers to reach local audiences. The problem is most local advertisers continue to run brand-building ads [...]

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Are You Guilty of These 5 Writing Sins?

How to Get Improve your Writing and Boost Your Income Over the last twenty-plus years as an SEO copywriter and BtoB content strategist, I’ve seen good writing and terrible writing. I’ve seen excellent job-applications and pathetic attempts at getting hired. I’ve seen new copywriters miss opportunities and experienced writers ruin working relationships. And after spending [...]

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The Anatomy of a Perfect Checkout Page

Get your The Anatomy of a Perfect Checkout Page If you’re starting up your very own retail business online then, once you have established your brand, products and design, the most important step in your business is to have not only a working and effective checkout page but also one that can handle your customers’ [...]

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Why everyone needs remarketing

Why Remarketing is a MUST for every business We can always think of some reason not to do a particular marketing program. “Not enough money” and “not enough time’ are the most common. With Remarketing, those excuses won’t fly. What is Remarketing? Remarketing (also called Retargeting) is an advertising campaign designed to reach people who [...]

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Tips for Beauty Supply Store Owners

Build Your Reputation with These Beauty Supply Store Tips The beauty industry is very competitive. As a small business owner, competing with the prices that the bigger stores offer can be a challenge, but you can bring in customers in other ways than prices alone. Finding your niche, such as all organic and vegan products, [...]

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Got BtoB Content Strategy tips from Melanie Rembrandt?

Got a Summer, BtoB Content Strategy?

Is Your Content Marketing Strategy as Hot as the Weather? It’s hot out there! For many of you, that means you are spending more time in your office in the nice, cool air-conditioning. And while business may be slower as people take vacations and spend time with family and friends, that’s no reason to slow [...]

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Blogging

How to Handle Pushy Social Partners

Sometimes pushy social partners can be too much! Cross blogging is a wonderfully advantageous tool for small business owners. Not only is it free, but it keeps your blog diverse, and introduces your brand to new audiences. Even more advantageous is the mutual understanding of sharing each other’s articles and products on different social outlets. [...]

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Using SIC Codes to Find Business Lists

List Research: Using SIC codes to find business lists When you research business lists for direct mail or email, you usually start with the SIC code. SIC, which stands for Standard Industrial Classification, is the universal coding structure for all businesses and organizations in the United States. (A newer, more comprehensive directory called the North [...]

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No Content Marketing Strategy? You’re Losing Money!

Writing copy that sells is not a passing trend. While there is a lot of hype now about BtoC and BtoB Content Marketing and Content Strategy, these processes have been around for a long time… just with different names. And there is no need for confusion. Let’s keep it simple… What is content marketing? It’s [...]

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Coaching

Sales Coaching: It’s a really big deal!

Getting sales coaching right – don’t do too little, too late Sales leadership talks about it all the time.  Sales consultants advocate it and sales managers say they would like to do more of it if they had the time.  The “it” of course is sales coaching. Yet if you nose around, you will often [...]

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networking

How to Network at Conferences

Networking at conferences – tips on who, what and how Sales Networking Sales reps often find themselves at industry conferences and other meetings where they should be networking.  However, in too many cases they fail to optimize the opportunity because they are not sure what to do.  So, by default, they end up spending their time [...]

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Internet Marketing

The Internet of Things for Business [Infographic]

What will the “Internet of Things” mean for YOUR business? The Internet of Things is one of the biggest buzzwords in tech at the moment, and is emerging as a rapidly growing market. While the focus at the moment is on personal use, such as smart watches, soon the Internet of Things will be ubiquitous [...]

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Tips for Pet Store Owners

Setting your pet store apart from the rest Pet store ownership can be a very lucrative business endeavor. According to the American Pet Products Association, Americans spent more than $50 billion on their cats, dogs, and other companion animals in 2012. They also report that the number of owned dogs in this year was 83.3 [...]

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Be Independent From SEO Rankings

Focus on Content Strategy Instead It’s summer, and that means you’ll want to spend more time away from your office. But with all of the recent SEO news about the search engines changing their algorithms, you may think you need to put in more hours to study these changes and act accordingly. Well, I have [...]

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How_to_Incorporate_a_Business_Register_-_The_Company_Formation_Guide

10 Blog Ideas to Start Your Content Marketing

Time to provide valuable information to boost sales. You are ready to start your content marketing strategy with some great blogs. You turn on computer, open Word, and get ready to write. Then, you wait. The keyboard beckons for you to strike a key. Inspiration is calling. But. Nothing. Happens. Your mind is a complete [...]

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