Reprinted from tensionbreaker.com: How the Recession Affects Sesame Street After its expenses come under increased government oversight, the number 4 pulls its sponsorship. Cookie Monster being replaced by his cousin, Ramen Noodle Monster. Elmo’s World downsized to Elmo’s Corner. Bob finally forced into retirement. Zoe replaced with an orange sock from the Dollar Store. Grover [...]Continue Reading
Archive for “Fund Your Business”
If you are on a bootstrap marketing budget and looking for do-it-yourself publicity, you need to be on “GARD” for media opportunities that can catapult your brand to the next level. In this video, I explain the “do it yourself” system that has helped me garner media features from such outlets as USA Today, E! [...]Continue Reading
The rise of social media is undoubtedly one of the biggest changes to happen to marketing since the birth of the internet. According to a Universal McCann 2008 study, 272 million people are using social media. Of those 272 million, 77% are reading blogs and approximately 34% of them are posting opinions about companies and brands on their profiles/blogs. With those kinds of numbers, chances are they are talking about you, your competitors, and your industry. Why not join the conversation?
Time constraints. Steep learning curve. Lack of “social” skills. These are just a few of the excuses I’ve heard for not implementing a social media strategy. They are all legitimate and worth consideration. After all, first impressions count. I would never suggest jumping into social media when you know you won’t have the time or resources to make the strategy successful. It will not only fail, but could tarnish your brand as well. However, as with most things, there is a way to outsource your social media efforts. With the right partner, this type of relationship can give your brand a presence in social media, help you overcome the learning curve, and even teach you a thing or two about being “social.” One possible partner for your journey into social media is MomForce.com.
MomForce.com was founded in late 2008 as a partnership between Jessica Smith and Care.com. Jessica saw the partnership as an opportunity to blend her personal brand as Chief Mom Officer for Wishpot.com and popular blog JessicaKnows.com with Care.com’s professional brand of being a leader in the care provider referral industry. The goal of MomForce is to help entrepreneurs and companies enter social media by matching them with social media savvy moms that often have previous career experience with marketing. Jessica explains further, “While our tagline is ‘Reach Moms. With Moms.’ I think companies will find a lot of these moms have impressive experience that reaches beyond the mom market.” The process behind MomForce is designed to be simple and painless for both the companies and the moms looking for virtual work opportunities. Once moms submit their profiles, complete with resumes outlining previous marketing experience, companies are then able to search the database for candidates that fit their desired skill set. The moms are then hired as independent contractors which save companies the expense of additional overhead and employee costs. This creates the perfect win/win situation, flexible hours for moms and lower costs for companies.
MomForce is a good example of the many creative options available for time-strapped entrepreneurs to join in on the social media bandwagon. While I feel that social media is done best in-house, I do think alternatives like this are better than nothing. Social media marketing is here to stay and will only get bigger and better in the years to come. Entrepreneurs have two choices, to either get on the bus or get run over.
The rise of social media is undoubtedly one of the biggest changes to happen to marketing since the birth of the internet. According to a Universal McCann 2008 study, 272 million people are using social media. Of those 272 million, 77% are reading blogs and approximately 34% of them are posting opinions about companies and [...]Continue Reading
This idea gives “green business” a whole new meaning… Anti-Theft Lunch Bags will deter the most glib of lunchroom swappers. Slip your sandwich into one of the green-splotched decoys before placing it in the office refrigerator and even the most brazen thief will think twice before running off with your “mildewed” PB&J. ($10 for two [...]Continue Reading
This example is why newspapers and TV must reinvent themselves, or die. Obama is Lincoln v2.0 Taking a page out of Lincoln’s Handbook on How To Be A Good President, Obama is everywhere in the community: at dinner, on The Tonight Show, at the soup kitchens, in meetings, on The Hill. He’s like the “Where’s Waldo?” of [...]Continue Reading
After having her corporate, IT vice president position terminated, Ronnie Fliss spent the next six months searching for a new job. She was told she was either overqualified or too expensive for what was available so she decided to form Fat Murray’s Doggy Treats in 2003, www.fatmurrays.com. As featured in the book, “Birthing the Elephant,” by Karin Abarbanel and Bruce Freeman, Ronnie shares [...]Continue Reading
This post is simple: A reporter for one of the top 3 news sites in the world contacted me. She interviewed me already, but has now asked that I inquire within the StartupNation community as to whether any of you have used severence pay to start a business. She’s looking for a lead person to feature [...]Continue Reading
On Tuesday, we heard from Steve Roderick of www.gotoBilling.com, a one-stop small business resource for paperless marketing, online invoicing, electronic billing, gift cards, and more. Due to smart planning and excellent customer service, gotoBilling.com is thriving in today’s economy and helping other small business owners succeed. Here is the rest of our conversation and Steve’s [...]Continue Reading
Grandmothers have many great qualities. This idea had a “Greatest Generation” ring to it: Capturing their ability to make the most of limited resources. With just that talent in mind, Oxfam recently recruited a team of what it calls Green Grannies to offer advice to the UK public about everything from how to darn socks to [...]Continue Reading
Do you want to expand your business but spend too much time dealing with invoices, credit-card processing and merchant-account issues? Well, for most of us, we just want to send out a simple invoice, track our activity and get paid as quickly as possible. But all of this financial activity can be confusing and time-consuming. [...]Continue Reading
Thanks so much for joining us for Part 2 of our interview with Newt Barrett of “Get Content. Get Customers.” If you missed Part 1, please click here to Read Part 1. Heather: You mention several content types in your book such as print publications, magazines, newsletters, white papers, websites, blogs, webcasts, and eNewsletters. I [...]Continue Reading
Also, I personally use online sources such as Google Alerts and Alltop.com to help keep me up to date and to generate ideas for content. To use Google Alerts, visit www.google.com/alerts and set an alert for keywords relevant to your industry. Google will then email you links to information on the web that may be relevant. This is helpful for brainstorming topics for your content. Alltop.com is similar. However, it gathers good blog based content on all topics. For example, I visit www.contentmarketing.alltop.com to keep me up to date with my industry on the web.”
Thanks so much for joining us for Part 1, on Thursday we’ll hear more from Newt Barrett and take a look at a case study showcasing techniques from the book. Sign up for the RSS feed to make sure you receive Part 2.-->
According to the Domain Name Industry Brief by VeriSign, 24 million new domain names were added in 2008. A 16% increase over 2007’s numbers. In case you haven’t noticed, the web is getting crowded. Just imagine 24 million more websites out there all competing for a click-thru on Google. So how do you stand out [...]Continue Reading
On Tuesday, you heard from Robert Kiyosaki, investor, entrepreneur and author of The New York Times, international bestselling book, “Rich Dad Poor Dad,” with 26 books in the Rich Dad series. Here is the continuation of our interview: What main pieces of advice do you have for entrepreneurs and new investors today? I would say [...]Continue Reading
Recently, I met Robert Kiyosaki, and he agreed to offer his advice to the StartupNation audience. Robert is the author of The New York Times, international bestselling book, “Rich Dad Poor Dad,” with 26 books in the Rich Dad series. As an investor, entrepreneur and educator with unconventional perspectives on money and investing, he has [...]Continue Reading
If you’ve been following StartupNation for years, not just months or weeks, you know that we were one of the pioneers that popularized the “Elevator Pitch”, your chance-of-a-lifetime opportunity to pitch your dream investor in a blazing 60 seconds. It was always one of the most popular segments in our nationally syndicated radio show and [...]Continue Reading
Without a doubt, one of the hottest things in social media networking these days is Twitter. The social media and micro-blogging platform was listed as the fastest growing social media application by Neilson’s Media Service in October 2008 as its popularity grew by 343% last year. The site also received tremendous press last year with [...]Continue Reading
Instead of waiting around, Andrew Field, founder and president of PrintingForLess.com, and an award-winning entrepreneur, created his own economic stimulus plan for small businesses and sent it to U.S. Senator Max Baucus, chair of the Senate Finance Committee. Senator Baucus took note, and now, Andrew’s idea is spreading across the nation. It was featured on [...]Continue Reading
They edited my article down a bit and ran it in their January Costco Connections Magazine. Thought you might enjoy it without the edits… Buck the Recession Recession. What recession?! Or so goes the attitude of some business owners in this tough economy. Take heart – they’re among a substantial number of businesses that are [...]Continue Reading
My prediction? Some of the most exciting businesses of the next few years are going to be born in 2009 and grown from 2008 toil. It’s my strong view that the economic duress we’re all under as entrepreneurs is going to make us smarter, scrappier, more effective and ultimately far more successful. To help you [...]Continue Reading
As 2009 gets under way it’s painfully obvious that the economy is still struggling. Sales are continuing their downward trend, unemployment is rising, and many Americans are still having trouble paying their mortgage. After struggling through 2008, the average consumer is facing the New Year at a financial rock bottom. The best indicator of this [...]Continue Reading