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Archive for “Bootstrap Your Business”

Interview with Newt Barrett, Author of “Get Content. Get Customers.” Part 1

Newt: “One strategy is for businesses to simply re-purpose existing content materials such as meetings, workshops, and teleseminars and to use them in their newsletters, blogs, or white papers.

Also, I personally use online sources such as Google Alerts and Alltop.com to help keep me up to date and to generate ideas for content. To use Google Alerts, visit www.google.com/alerts and set an alert for keywords relevant to your industry. Google will then email you links to information on the web that may be relevant. This is helpful for brainstorming topics for your content. Alltop.com is similar. However, it gathers good blog based content on all topics. For example, I visit www.contentmarketing.alltop.com to keep me up to date with my industry on the web.”

Thanks so much for joining us for Part 1, on Thursday we’ll hear more from Newt Barrett and take a look at a case study showcasing techniques from the book.  Sign up for the RSS feed to make sure you receive Part 2.

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According to the Domain Name Industry Brief by VeriSign, 24 million new domain names were added in 2008. A 16% increase over 2007’s numbers. In case you haven’t noticed, the web is getting crowded. Just imagine 24 million more websites out there all competing for a click-thru on Google. So how do you stand out [...]

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Top 5 Reasons Why You Should Be On Twitter

Without a doubt, one of the hottest things in social media networking these days is Twitter.  The social media and micro-blogging platform was listed as the fastest growing social media application by Neilson’s Media Service in October 2008 as its popularity grew by 343% last year.  The site also received tremendous press last year with [...]

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Credit Card Debt Out of Control? Help May Be on the Way

As 2009 gets under way it’s painfully obvious that the economy is still struggling.  Sales are continuing their downward trend, unemployment is rising, and many Americans are still having trouble paying their mortgage.  After struggling through 2008, the average consumer is facing the New Year at a financial rock bottom.  The best indicator of this [...]

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Retail Sales up 7.2% from Last Year, But Is Anyone Making Money?

The National Retail Federation announced holiday sales are up 7.2% from last year.  While these numbers are encouraging, here’s the real question: “Is Anyone Making Money?” As the dark cloud of Recession looms over the economy, retailers are showing their desperation as they drastically slash prices to compete for consumer dollars.  The end result is [...]

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Can Cutting Seconds Cut Costs?

As the old saying goes, “Time is Money.”  Big retailers such as Gap, Limited Brands, Office Depot, Toys R Us, and the Meijer grocery chain are all jumping on this bandwagon as they try to squeeze as much profit as possible out of the upcoming weak holiday shopping season. (Read more here from the WSJ, [...]

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When the Going Gets Tough, The Tough Get Networking

This has become my new mantra and quite honestly, I wish I would have seen the light a little earlier.  However, as a small business owner swamped with trying to make sales, market the business, oversee the day-to-day operations, and oh yeah- create the product, I just never saw where “having lunch” had a worthy [...]

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