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Archive for “Bootstrap Your Business”

Strategies for You in Residential and Commercial Real Estate

Given the global recession, real estate presents new challenges and opportunities for business owners. Businesses especially are affected by the pressures of reduced demand and tighter lending criteria. The fact is, you’re challenged to do more with less. I just moderated an expert panel on video as part of the Wells Fargo Webcast Series on this very [...]

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Small Business Profile: Heinz Marketing

To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of Heinz Marketing. Matt has held positions at companies such as Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. In 2007, he started Heinz Marketing to help clients focus their business [...]

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Presidential Branding

Looks like the Obama’s should have registered their last name to enjoy ongoing royalties. Some interesting examples of halo branding. Where businesses capitolize on the brand elements of another entity. Examples: ATT + TOMs Shoes, Obama Red Wine (below) Maybe I should pick up some Obama Red to wash down my Freedom Fries… From Speigel [...]

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Partner: Beat The Economy Together

I wonder if products have the same experience people do, that when they meet their match, they feel like they are “home?” I’ll bet the product manager of this doosey has earned his bonus: Hillshire Farm ham and turkey + reusable Gladware = Green, Money Saving, The-Big-Corporation-Proves-It-Can-Still-Listen-To-Customers   What partnerships could you consider in your business? [...]

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Incorporating Mini Movements Into Your Business Model

When you consider your business model (which includes your marketing efforts), you generally concentrate on these core components: Why will people pay you? (money, votes, donations) What does it cost you to sell your item…margins? What protects you from competition, price-feature battles? How will you turn an agnostic audience into loyal customers? Early on when [...]

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Diversify Your Revenue Streams: Spin What You Got

I picked up a book in the airport recently: Wishful Drinking by Carrie Fisher. It’s a fast read and has enough tabloid photos to keep you interested. Her come-sit-by-me-and-dish point of view is disarming and I genuinely enjoyed her tales, her vulnerability and her wit. More importantly, I respect what she is doing. Wishful Drinking [...]

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