Bootstrap Your Business Archives - Page 4 of 6 - StartupNation

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Strategies for You in Residential and Commercial Real Estate

Given the global recession, real estate presents new challenges and opportunities for business owners. Businesses especially are affected by the pressures of reduced demand and tighter lending criteria. The fact is, you're challenged to do more...

May 22, 2009

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Small Business Profile: Heinz Marketing

To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of Heinz Marketing. Matt has held positions at companies such as Microsoft, Weber Shandwick,...

byChristine Haskell

May 20, 2009

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Presidential Branding

Looks like the Obama's should have registered their last name to enjoy ongoing royalties. Some interesting examples of halo branding. Where businesses capitolize on the brand elements of another entity. Examples: ATT + TOMs Shoes,...

byChristine Haskell

May 19, 2009

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Partner: Beat The Economy Together

I wonder if products have the same experience people do, that when they meet their match, they feel like they are "home?" I'll bet the product manager of this doosey has earned his bonus: Hillshire Farm...

byChristine Haskell

May 15, 2009

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Incorporating Mini Movements Into Your Business Model

When you consider your business model (which includes your marketing efforts), you generally concentrate on these core components: Why will people pay you? (money, votes, donations) What does it cost you to sell your item…margins?...

byChristine Haskell

May 13, 2009

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Diversify Your Revenue Streams: Spin What You Got

I picked up a book in the airport recently: Wishful Drinking by Carrie Fisher. It's a fast read and has enough tabloid photos to keep you interested. Her come-sit-by-me-and-dish point of view is disarming and...

byChristine Haskell

May 11, 2009

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Creative Capitalism: one for one, from day one

Recently, I was contacted by a PR firm (Attention) and asked if I would profile Blake Mycoskie on my blog(s). I’m ashamed to say how long it’s taken me to turn this piece around, however...

byChristine Haskell

May 7, 2009

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Everything I Needed to Know About Business I Learned From Boxing

The love affair started about ten years ago. I was flipping through the channels on late night television and stumbled across one of Felix Trinidad’s early fights. He was an amazing athlete full of unwavering...

byHeather Schuck

May 6, 2009

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Pick Good Influences For Your Advisory Board

Obviously John Wooden is not on my advisory board, but he is in my Pantheon-of-Wonderful-People. Quote to consider No written word, no spoken plea Can teach our youth what they should be; Nor all the...

byChristine Haskell

May 6, 2009

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What three independent businesses would you miss if they disappeared?

I just learned about the 350 Project and thought I would share it out and ask everyone's opinion: 3 - Think about which three independently owned businesses you’d miss most if they were gone. Stop in...

byChristine Haskell

May 4, 2009

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We’re learning that free is a good price.

Just got a newsletter from the School of Visual Concepts, a Seattle-based org providing classes in several disciplines, giving small businesses that needed vitamin B shot of knowledge to immediately apply in their environments. "If...

byChristine Haskell

April 27, 2009

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Micro is the New Macro

From Business Week: MBAs Go Micro "For years, small companies have had trouble competing with the larger firms that typically hire business school students, but that is starting to change. With the recession making a...

byChristine Haskell

April 13, 2009

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Experience Businesses: Sarah’s Smash Shack

If you position it right, you can market anything -- especially if it aligns with a core human need. In this case, Sarah's Smash Shack was conceived to relieve people who are stressed-out. Could the...

byChristine Haskell

April 6, 2009

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Innovative Idea: Back to those basic experiences

I had a moment (I can pinpoint it exactly) when roller coasters seemed to lose their luster for me. It was about 30 seconds after de boarding a Turkish Twister after having had about 6...

byChristine Haskell

April 1, 2009

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Customer Love: No Love Like Free Love

FREE LOVE, or the art of giving away your stuff to consumers, is an enduring trend. Now, more than ever, FREE = GOODNESS. From airline tickets to Wikipedia, and from laundry detergent to music downloads...

byChristine Haskell

April 1, 2009

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Just to lighten things up a bit,

Reprinted from tensionbreaker.com: How the Recession Affects Sesame Street After its expenses come under increased government oversight, the number 4 pulls its sponsorship. Cookie Monster being replaced by his cousin, Ramen Noodle Monster. Elmo's World...

byChristine Haskell

March 31, 2009

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How To Always Be On “GARD” For PR Success

If you are on a bootstrap marketing budget and looking for do-it-yourself publicity, you need to be on "GARD" for media opportunities that can catapult your brand to the next level. In this video, I...

byHeather Schuck

March 31, 2009

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No Time For Social Media? Hire a Mom.

The rise of social media is undoubtedly one of the biggest changes to happen to marketing since the birth of the internet. According to a Universal McCann 2008 study, 272 million people are using social...

byHeather Schuck

March 30, 2009

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What does innovation mean to you?

This idea gives "green business" a whole new meaning... Anti-Theft Lunch Bags will deter the most glib of lunchroom swappers. Slip your sandwich into one of the green-splotched decoys before placing it in the office...

byChristine Haskell

March 30, 2009

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Customer Love: Listen

This example is why newspapers and TV must reinvent themselves, or die. Obama is Lincoln v2.0 Taking a page out of Lincoln’s Handbook on How To Be A Good President, Obama is everywhere in the community: at...

byChristine Haskell

March 27, 2009