The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Bootstrap Your Business”

Espresso Shot Insight: More granny businesses

Grandmothers have many great qualities. This idea had a “Greatest Generation” ring to it: Capturing their ability to make the most of limited resources. With just that talent in mind, Oxfam recently recruited a team of what it calls Green Grannies to offer advice to the UK public about everything from how to darn socks to [...]

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Interview with Newt Barrett, Author of “Get Content. Get Customers.” Part 1

Newt: “One strategy is for businesses to simply re-purpose existing content materials such as meetings, workshops, and teleseminars and to use them in their newsletters, blogs, or white papers.

Also, I personally use online sources such as Google Alerts and Alltop.com to help keep me up to date and to generate ideas for content. To use Google Alerts, visit www.google.com/alerts and set an alert for keywords relevant to your industry. Google will then email you links to information on the web that may be relevant. This is helpful for brainstorming topics for your content. Alltop.com is similar. However, it gathers good blog based content on all topics. For example, I visit www.contentmarketing.alltop.com to keep me up to date with my industry on the web.”

Thanks so much for joining us for Part 1, on Thursday we’ll hear more from Newt Barrett and take a look at a case study showcasing techniques from the book.  Sign up for the RSS feed to make sure you receive Part 2.

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According to the Domain Name Industry Brief by VeriSign, 24 million new domain names were added in 2008. A 16% increase over 2007’s numbers. In case you haven’t noticed, the web is getting crowded. Just imagine 24 million more websites out there all competing for a click-thru on Google. So how do you stand out [...]

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Top 5 Reasons Why You Should Be On Twitter

Without a doubt, one of the hottest things in social media networking these days is Twitter.  The social media and micro-blogging platform was listed as the fastest growing social media application by Neilson’s Media Service in October 2008 as its popularity grew by 343% last year.  The site also received tremendous press last year with [...]

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Credit Card Debt Out of Control? Help May Be on the Way

As 2009 gets under way it’s painfully obvious that the economy is still struggling.  Sales are continuing their downward trend, unemployment is rising, and many Americans are still having trouble paying their mortgage.  After struggling through 2008, the average consumer is facing the New Year at a financial rock bottom.  The best indicator of this [...]

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Retail Sales up 7.2% from Last Year, But Is Anyone Making Money?

The National Retail Federation announced holiday sales are up 7.2% from last year.  While these numbers are encouraging, here’s the real question: “Is Anyone Making Money?” As the dark cloud of Recession looms over the economy, retailers are showing their desperation as they drastically slash prices to compete for consumer dollars.  The end result is [...]

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Can Cutting Seconds Cut Costs?

As the old saying goes, “Time is Money.”  Big retailers such as Gap, Limited Brands, Office Depot, Toys R Us, and the Meijer grocery chain are all jumping on this bandwagon as they try to squeeze as much profit as possible out of the upcoming weak holiday shopping season. (Read more here from the WSJ, [...]

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When the Going Gets Tough, The Tough Get Networking

This has become my new mantra and quite honestly, I wish I would have seen the light a little earlier.  However, as a small business owner swamped with trying to make sales, market the business, oversee the day-to-day operations, and oh yeah- create the product, I just never saw where “having lunch” had a worthy [...]

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Good Idea- Monday Morning Memoir 11/10/2008

When you’re running a business you never have a minute to just think.  “Focus time” helps to just unwind those thoughts and get in touch with the answers.  Once a week I turn off the office phone, my cell phone, close the door and place an appoitnment in my calander called “focus time”.  I try to only do [...]

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Hay Hotels…Anyone?

Interesting article in the NYTimes: Leave it to the Germans to combine livestock with lodging. In the last decade, hundreds of farms throughout Germany have transformed old barns and potato warehouses into heuhotels, or hay hotels, where guests spend the night on a bed of dried grass. The eco-friendly hotels (no sheets to change) are [...]

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Financial Turmoil – Monday Morning Memoir 10/20/08

I’m sorry it’s been so long since I last wrote. The last few weeks have been filled with market turmoil and internal growth struggles.  As the Presidential race heats up it appears as though the markets will take their time recovering. The crash of ‘08 will be felt for a long time. Frankly, I have [...]

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Economy Got You Down? 9 Things to Do NOW

With the non-stop news reports of Wallstreet’s record losses, the rising unemployment rate, and the dismal forecasts for holiday spending, it’s easy to become paralyzed with fear of the unknown.  While there may be several factors effecting the economy and markets today that are out of our control, there are plenty of things that we [...]

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What Part of Work From Home Don’t You Understand

I have a slight problem with the whole home-entrepreneur gig. Apparently, to you, me, and the rest of the Startup Nation, working-at-home means that you are WORKING at your HOME. That seems clear enough. However, the deluded, including the hubby, sometimes slip into thinking that if you WORK from home, you’re actually just sitting around [...]

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Monday Morning Memoir- Start Up Thoughts

  Welcome to the Monday Morning Memoir September 22, 2008.   I have been thinking about the organic process of product growth and brand identity.  While I was working on my MBA the professors would teach that every company knew what their product and brand identity was at the startup phase of the company.  What’s [...]

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Nobody Wants New?

I just returned from the ABC Kids Expo in Vegas this past week.  The show is a children’s industry tradeshow that connects children’s manufacturers with buyers from specialty boutiques, department stores, and chains.  Buyer traffic was down as the case with most shows; however, I couldn’t help but notice a reoccurring theme throughout the five [...]

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Helping Cedric and Kymberly on The Big Idea

On a recent appearance on The Big Idea with Donny, I was one of three people on a panel. It was our role to help people fed into the show via satellite and phone. It’s a huge challenge to be in the hot seat and be ready to fire away with valuable advice. But it’s [...]

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What is YOUR money mentality?

The number one reason for business, and personal, failure is the “lack of knowledge” about MONEY! As a successful business owner, running a multi-million dollar retail product placement company, I know first hand how being bad with money can be, and how being cash starved is always fatal. I hate to admit that I did have [...]

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Did I Just Get an Eye Roll?

Labor Day weekend is coming, which means the in-laws are coming–or as I like to call them the out-laws. My hubby’s parents are great people, but after I quit work to devote time to my business, I sensed they harbor a little bit of doubt in my project. (Little bit: as in, the Grand Canyon is [...]

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Holy Crisis, Batman!

For those of you who run a business or are trying to get one off the ground, I bet you’ve had a run-in or two with a crisis of some kind. It may have taken the shape of a loss of data, or a short-fall in needed cash. Perhaps it was a lawsuit or a [...]

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Lineage2, Aion, Blade And Soul