I`m going to respond to one more thing, Craig.:) As, in a another thread about senior discounts, well, I think they SHOULD get senior discounts, they deserve it, and might not be in the position to pay as much as others for products and services. We don`t offer a senior discount for jerky, because well,...not that noone over 55 eats jerky, but I don`t believe that is our target market or where we feel a need to discount our product. You know, it`s kind of a teeth thing. It gets tougher to chew on that stuff as we get older.
But it`s kind of the way I feel about military discounts. It kind of bothered me that you said, "it`s like there has to be a war to sell jerky". That is not right at all. But, since we do sell a more expensive product than others, which so many of our active duty have been so pleased to recieve..I feel it`s what little we can do to get them a product that they seem to appreciate so much. Our product is portable and much more tasty, than any other military rations they get.
We send alot of care packages and are very involved with Soldiers Angels. We recieve letters and emails all the time about how much they enjoy our product. If I could send it to them free all the time, I would.