Although email is very popular, traditional mail is still a powerful way to reach your existing customers and attract new ones. 98% of consumers are still checking their traditional mail the day it is delivered, and 77% of those people check their mail immediately. Implementing a direct mail campaign can be a great way to gain visibility, reach new markets, introduce products or special offers, as well as reach out to current or past customers. Generating sales leads and advertising are two important aspects of any business, and direct mail can be used to do both of these. The goals of your business will help determine what types of materials to mail out. Some popular mailings include promotional fliers, gift offers, or discount vouchers to current customers to drive sales traffic. Another way to get attention of new customers is to mail catalogs or materials that highlight new offers to a specific geographical region you are interested in reaching.
Studies show time and time again that direct mail is one of the most effective ways to generate sales. Pitney Bowes states that the average ROI (return on investment) for direct mailing efforts is $10 per $1 invested. According to this statistic, direct mail produces more sales volume per dollar invested than other traditional advertising methods, including internet ads, television, commercial, and radio advertisements.
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