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Web Design Buyer's Guide

4. Web design service costs

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The design and detail of your type of website will greatly determine the overall cost of your website. On average, a simple template-based website can cost you anywhere from $500 to $5,000 depending on what the template involves. A more comprehensive and custom web page design can cost anywhere from $5,000 to $50,000, or even more. It is obvious that the more time and resources spent on a web site design will require more web development and more money from your web hosting companies and designer.    

Elements that will increase the cost of your web design   

The following are elements that can increase the cost of your website’s design:

The design company that you choose: Web design is not a regulated business. Designers can make up their own price points without even considering the market value and rate for these services. Reputable companies that are well established in the business, cater to a specific industry or business, and have a striking client base to provide positive testimonials will most likely have a more expensive rate than a startup design company will.

Optimization and marketing: Most of today’s websites are designed and written to be search engine friendly to attract new customers. Business owners are implementing specialized marketing tools to attract customers in their website development package, which will also increase over all costs.

Flash web design: Flash web design creates a more interactive website via videos and other multimedia facets. Using flash requires much more energy than the average template website. Flash gives your website a distinct look and will add to the overall cost of your website.

All-inclusive web ecommerce systems: These packages will offer everything you need to get your website running online. These packages will most oftentimes include search engine optimization, marketing, credit card processing and web hosting and are relatively pricey. If you prefer a hands-off approach to the creation of your website, these might be your best bet. The web designer will handle these operations for an increased overall fee.

Keep in mind that a template-based website is cost effective in that there is one flat rate and one-time fee. Programming and flash web design will make the overall price rise and an all-inclusive web design will be significantly more expensive. Depending on the type of website you envision and the types of products and services determines how much money you should spend on your website. Remember that you get what you pay for and you may find yourself disappointed with your new website if you choose to work with a web design company that offers a low price and cuts the corners.

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