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Web Design Buyer's Guide

3. What does your website need?

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Figuring out the essentials for your website needs is important before contacting a web designer. Keep in mind that a consultation with a web designer is not always free and can sometimes cost several hundred dollars per hour. Contact a reputable professional and know what your needs are to expedite the process and keep the integrity of your budget. You definitely do not want to be wasting time on either end because you do not have a clear concept for your website.    

What goals do you have for your website?

Determine what type of site design will work best for your company and your needs. Some of the popular types of websites today are:

  1. An information-sharing website is oftentimes template-based and is very simple in nature. Your company logo and some text will be visible and is similar to a “cookie-cutter” website. These are the least expensive of the three types of websites.
  2. A showcase website highlights your products and services in a “flashy” manner. The sites are either heavy on graphics or use flash-based websites and display your company in a bright manner. They can be template based and can be extremely customized to match the needs of your company’s style.
  3. Ecommerce web design allows for inventory control, customer purchases and management of your products. These, too, can be template based, but require an immense amount of customization. This can be one of the most expensive of the three types of websites.

How do you want your website to look?

It is in your best benefit to come prepared when you finally speak with your web designer. The possibilities are endless when it comes to web design so find at least five sites where you like the look, navigation structure, and format to show your designer. Be specific with each design element so your designer has a clear insight on what you are trying to accomplish with your website. Decide on a color scheme and navigation tool and make sure the designer has a clear understanding of your vision. Make sure to ask about their web hosting services.

Once you determine the goal of your website and envision what it will look like, your web designer will need your continuing input to head in the right direction. Keep an open level of communication and you will see your dream website come to life.

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