Important terminology to know
Analytics – The study of statistics and behaviors by a certain target group. In online advertising marketing, analytics will help you gather information regarding visitors’ habits, referral URL, and what visitors are looking at on your website. This information is used to strengthen or change existing marketing techniques to improve the ROI for the website owner.
Conversion tracking – The process of analyzing which marketing tactics and actions precede to a desired result. This usually refers to what happens when a visitor turns into a sale or lead for the business.
SEO – The acronym for search engine optimization. SEO is how one can adjust their website to increase its rank in search engine sites. Some businesses refer to seo services as “on page” optimization.
SEM – The acronym for search engine marketing. These are the methods used off of the website to improve its rankings. These include link building and is sometimes called “off page” optimization.
PPC – The acronym for pay per click services. This advertising technique allows for quick and extensive exposure of the website. This method only costs you money when a third party clicks on the advertisement. PPC is attractive to many website owners because it offers much control over marketing campaigns.
CPC—The acronym for cost per click. The term determines the cost of each click on an advertisement.
Opt-in – An e mail marketing tool that describes permission-based sending of electronic messages.
Keywords – Also known as “keyword phrases” and “key phrases” and are words used to catch the attention of visitors through natural search engine listings.
SERP – The acronym for search engine results pages. The page displayed when someone searches for keywords in natural search engine.
Social Media – A community or platform that allows individuals to share helpful information to others.