Costs of outsourcing telemarketing services will depend largely on the services your business will need. Some variables that can determine the costs are: number of telemarketing calls, the type of telemarketing program you wish to implement, the complexity of your campaign and the incremental services you will need, the skill level of the TSRs, and the terms of your contract.
The pricing structure can be based per call, or per company fees. Certain companies will require a monthly minimum before they agree to work for you, ranging from $20-$65 per hour (or $12-$16 if you use an offshore option). Hourly rates will vary depending on the number of employees, the number of hours they work, and whether they get commission. Companies that offer commission, have a high number of employees, and put in more hours tend to have lower hourly rates.
Once you add in setup and training expenses, you can expect to increase your bottom line by 20%. Buying b2b lead generation through telemarketing leads or telemarketing lists, will cost anywhere from $150 to $300 for 1,000 names, and more for specific lists. Reporting may also be an additional fee, as well as other special services like script writing, software configuring, and TSR training.
It is important that contracts be very specific, and that they include every specific service detail the telemarketing firm will be providing for your business. Performance measurement must also be clearly stated in the contract, as well as penalties for the firm not meeting your expectations so you can gauge the call center services.