If passion drives you, let reason hold the reins. - Benjamin Franklin Benjamin Franklin: America's original entrepreneur. A pioneering thought leader who was able to revolutionize an industry and leave behind a legacy that is still admired today. Benjamin Franklin took calculated risk and was a multi-faceted business man who also acted as a key diplomat -he was the United States' first Ambassador to France. Residing on Franklin Street, Franklin's Lab seeks to empower entrepreneurs with some of the same principles that were able to take Benjamin Franklin to the limelight of success. With the concept of calculated risks, Franklin's Lab will introduce entrepreneurs to fundamentally sound business processes that are not too wrapped up in conceptual thinking. In doing so, entrepreneurs will be able to walk away with a solid business model that is more sure to be scalable and profitable. Franklin's Lab provides hands-on training and coaching based on solid methodologies as well as experienced entrepreneurs who transfer decades of knowledge and real-world experience (often learned the hard way). Our vision of a successful entrepreneur is one who doesn't fail (duh!) and who can build wealth without the need for "venture" capital.