In the last 10 - 20 years there has been a drastic shift in how a business is run. It used to be that most new companies served only their local area and were constrained by the limitations of how far they were willing to travel.
Today, almost every new company is serving the exact opposite. With a global economy and the ability to have clients around the word it is certainly impossible that the old way of marketing will work.
Instead of sending out flyers or even mass emails, focus on becoming the first option that people see when they are in need of your service. This not only saves you time and resources but allows you to serve customers that you never knew existed.
I hope that this group can act as a place for us to share different tips and tricks to help eachother better our SEO practices.