Word of mouth marketing is a mystery. How do you get people to spread the word about your company to their friends so you can grow your business? Here are four tips gleaned from the success of Pandora radio.
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Word of mouth marketing is a mystery. How do you get people to spread the word about your company to their friends so you can grow your business? Here are four tips gleaned from the success of Pandora radio.
The love affair started about ten years ago. I was flipping through the channels on late night television and stumbled across one of Felix Trinidad’s early fights. He was an amazing athlete full of unwavering determination, brute physicality, and an innate ability for overcoming obstacles. It was no secret that he would often get knocked [...]
Recently, I spoke with word-of-mouth marketing guru, Andy Sernovitz. As the author of “Word of Mouth Marketing - How Smart Companies Get People Talking” and the GasPedal.com blog, he has some great insights for StartupNation entrepreneurs.
Here’s what he had to say:
Why is word-of-mouth marketing so important to new entrepreneurs?
Because word of mouth is how you [...]