Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

A website that does not drive your small business revenue is a lost opportunity. When building a new website or updating an existing website, many small business owners are focused on the design, technologies (Flash, for example), or the number of pages of the site.
What is ultimately important to focus on, though, is your website’s [...]

We’re approximately halfway through the year. Do you know how your website is performing? Do you know the site visitor trends? Do you know the most important site fixes or upgrades that need to be made?
June and July are great times of the year to review and evaluate your website’s performance, and to give your [...]

The home page is typically where most site visitors will enter your website.  It can determine whether a prospective customer is intrigued and eager to learn more, or is instead confused, frustrated and turned-off. Let’s face it – your home page is one of the “Money” pages on your website, so it better be effective.
Therefore, [...]

If you sell products or services through your website, speed is critical. People’s attention spans online are notoriously limited.
That means you need to capture your site visitors’ attention and compel them to click through your conversion funnel. The process should be as intuitive and seamless as possible.
If you distract them, if you leave them stranded, [...]

For many of you, your business website will act as a central hub for your marketing, branding and communications. It will be a major touchpoint in your relationship with your prospects and customers.
If you plan on being successful, it behooves you to create a website that fuels your business growth.
Then why is it that so [...]

Ever thought about writing like you dress in your online communications?
I gave a talk the other day on making the most of social media and email marketing and we got into the conversation of creating the voice for your company in your online presence. At VerticalResponse, and right here in my SUN blog, I generally [...]

If we are talking about trampolines, basketballs or even Tigger from Winnie the Pooh, being bouncy is a wonderful thing. If we are talking about your website, though, being bouncy is not so wonderful. In fact, it could be downright disastrous.
A website’s “Bounce Rate” represents the percentage of visits in which the visitor lands on [...]

How integrated is your marketing?
You’ve established a website for your business. You conduct various marketing activities to promote your business. Now, do you connect the two, or do you instead leave the recipients of your marketing messages stranded?
If you want to maximize the bang for the buck from your marketing efforts, you should look to [...]

You’ve put a lot of time and effort into building your website. And for good reason — it’s an important part of your marketing portfolio and helps you to build the bottom line.
With this in mind, it’s critical that your small business website keep new visitors on the site and not drive them away. Someone [...]

Did you know that you can boost sales for your small business fast by making a few small changes to your website copy? And the best part is…it won’t cost any money!
To start, here are 4 changes you can make right away:
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1.     Review and set specific business goals for your website.
Take a look at your [...]