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Posts Tagged ‘website success’

Going Beyond the Website Conversion to Measure Success

Written by: Tom Shapiro August 4th, 2009
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A website conversion is when a site visitor takes the action that the business desires. For a retailer, this is typically an online purchase. For a B2B company, this is typically when a lead is generated through a form submission, download or call.
And there are many other flavors of website conversions as well. For a [...]

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Website ROI - 5 Secrets to Success

Written by: Tom Shapiro July 1st, 2009
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A website that does not drive your small business revenue is a lost opportunity. When building a new website or updating an existing website, many small business owners are focused on the design, technologies (Flash, for example), or the number of pages of the site.
What is ultimately important to focus on, though, is your website’s [...]

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