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Posts Tagged ‘sxsw’

Big Business Helping Small Business: A New Era of David and Goliath?

Written by: Heather Schuck March 31st, 2010
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We have all heard the horror stories of big business pitted against small business.  The classic David and Goliath tale played out from Wall Street to Main Street with all kinds of financial causalities in their wake.  While the tales may differ, the moral is the same.  The big fish will always try to eat [...]

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SXSW Marketing Ideas: 3 Tips on Market Research

Written by: VerticalResponse March 18th, 2009
*         2 votes

We all think we have much bigger, deeper insight into our users than we actually do. If you think you understand your users you run the risk of overestimating what they want, you carry on bad habits, miss opportunities, don’t learn anything new or consider new ways to design.  There are very few companies that [...]

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