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Posts Tagged ‘starbucks’

How Seasonal Branding Can Increase Sales

Written by: Wendy Kenney September 9th, 2011
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Launching a seasonal campaign can add value by giving a brand a fresh look and feel, while expanding its personality. Here are a few seasonal branding ideas from some leading companies.

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Espresso Shot Insight: Resist the pressure to grow too fast

Written by: Christine Haskell August 4th, 2008
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Lots of the big boys, are big boys for a reason – they grew fast. Before there was a Starbucks on every corner, there was a McDonalds. One can argue that the former has a markedly more positive impact on property values, but both companies made the decision to go public. I’m not making a [...]

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