Home > Business Blog > Archive by tag 'small business public relations'
On Tuesday, we talked to Bruce Freeman. He’s the Small Business Professor for Scripps Howard News Service at www.smallbusinessprof.com, founder of ProLine Communications, and the author of the new book, “Birthing the Elephant.”
If you’d like to approach Bruce to get some publicity for your business, here are his words of advice:
What is your pet [...]
On Thursday, Jon Gillespie-Brown, author of the new book, “So You Want to be an Entrepreneur” shared his tips and insights. Here is the rest of that interview:
How are you marketing and promoting your book?
The book is published by Wiley and Co. and they do most of the promotion, PR and marketing. However, I have [...]
Recently, I was contacted about a new book on entrepreneurship. This wasn’t that newsworthy, but then I found out that the author is giving all of the profits to charity.
In today’s tough times, it’s nice to hear that people are still doing positive things so I contacted the author, Jon Gillespie-Brown. He had some [...]
While we’re waiting for the election results, I thought you might like some good publicity advice.
Well, I recently I caught up with Penelope Trunk, author of Brazen Careerist: The New Rules for Success and career columnist at the Boston Globe. As a fellow entrepreneur who founded three companies, Penelope has some great tips to share. [...]
Negativity surrounds us. But now, more than ever, it’s important to stay positive. After all, it can be really easy to spread negative comments and get caught in a downward spiral of hopelessness. Don’t let it happen to you!
Toxic communications and people can be detrimental to your health and hurt your business. Without knowing it, [...]
As a small business publicist, I’ve been watching all of the political debates and television commercials with much interest. Some of the comments and images anger me and others make me think - “Is that true?”
Beware of media opinions.
As many of you know, PR specialists carefully train candidates on what to say and how to [...]
With all the negative news about the economy and world events, it can be easy to get stressed out - fast. But as an entrepreneur, it’s more important than ever to stay calm and think clearly.
As a fellow small business owner, I’m dealing with many of the same stressors you are, and here are my [...]
On Tuesday, I introduced you to fellow entrepreneur Jill Exler. When Jill had a challenging time publishing her own book, she decided to create a business to help others.
Today, self-published authors can sell their books at www.jexbo.com, and readers can find unique books and communicate directly with authors.
Jill used publicity to help start [...]
If you are working on your own publicity efforts, there are a few sites that can help you build buzz while saving money. When you get a moment, check these out:
http://www.helpareporter.com/
By simply registering your name, e-mail address and company name on this site, you’ll get access to some great reporter requests.
Peter Shankman, a publicist who [...]
Summer is finally here, and it’s a great time to review your PR Plan for the busy months ahead.
What? You don’t have a plan-of-action for your upcoming publicity activities?
I hear this from a lot of entrepreneurs. But it is really worth the time and effort.
After all, how are you possibly going to achieve [...]