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Posts Tagged ‘small business public relations’

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If you are just starting a business, you are probably overwhelmed with information and a huge, “To Do” list. If you are like me and have been in business for several years, you are probably swamped right now with end-of-year activities.
Well, whether you are a new entrepreneur or a seasoned pro, it can be difficult [...]

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You just spoke to a top reporter with a major publication,
and the feature story is due out in one month…
so what do you do now?
Well, I’m sure you would like to yell it from the
rooftops and tell everyone you know. But before you
do, here are three things to keep in mind after an interview:
1. Keep [...]

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Finally! Your new small business is up and running, and you
put up the “Open” sign. The only problem is, no customers are
waiting to buy your products and services.
What do you do?
Small Business Public Relations to the Rescue!
It’s time to build buzz by contacting the media, posting SEO press
releases, using social media, and taking part in [...]

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Small Business Public Relations – What Is It?
When many entrepreneurs think of public relations (PR), they
think about sending out a press release.
But PR is so much more…
It entails all of the communications you have with the media,
customers, employees, partners, etc.
Why Do You Need It?
By communicating with your customers and the media, you
can share your message, [...]

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You smell the freshly cut grass and the tangy barbeque sizzling on the grill. You sip a nice, cool beverage by the pool and start to fall asleep.

Ah…summer. It’s time for rest, relaxation and fun. But wait a minute…Wake up!

It’s also a time to be aware of your business. Why?

Well, while you’re napping, [...]

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Today, we have the pleasure of talking to Mark Wozniak, the VP of Products at InfoDome (yes, and the brother of Apple Co-Founder, Steve Wozniak). InfoDome is a new, online, critical business data management solution that launched in March to help small businesses handle data.
Tell us about InfoDome and why you created it.
InfoDome is a [...]

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If you want to get some new business, here are three quick tips that may help you boost your customer-list fast…
1. Make A List. Check It Twice.
Look through all of your contacts and review the people you’ve met in your industry or at various conferences, local business meetings, presentations, etc. Then, make a list.
Research each of these [...]

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A recent survey conducted by StartupNation’s friends at Wakefield Research for Brother® International, http://bit.ly/cIsNF5, indicated that small business owners “believe that stockpiling their cash now is the best strategy for survival.”
The survey also revealed ways that small business owners plan to make their businesses more efficient this year. To find out more, I interviewed Bruce [...]

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Last week, we looked at the first step to getting some free publicity to help your business boost sales. Now, here’s the second step in our “7 Steps to Successful Public Relations.”
“Who Ya Gonna Call?”

Once you have a PR Plan in place, it’s time to get smart with a good dose of research. In [...]

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It’s 8:30 a.m. and you’ve spent the morning crafting the perfect e-mail to announce your brand new clothing line for dogs.  You click “send” and wait for a response from the business editor at “The Wall Street Journal.”
Now, it’s noon and still no response from the editor. You call and get voice mail so you [...]