Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

Many business owners say that their sales slow down in the summer for various reasons. But just because it’s summer doesn’t mean it has to be slow for your business. Here are 9 summer marketing ideas that will help keep your business sizzling all summer long.

Testimonials can be very good for business. Studies have shown that businesses with testimonials close 20% more sales than those who don’t. Here are 10 tips to tap into the power of testimonials to attract new customers to your business.

Approximately 30% of American mobile phone users have a smart phone and adoption rates are increasing. According to comScore, a digital market intelligence company, it’s estimated that by the end of 2011, that number will have increased to 50%. This represents a huge opportunity to small business owners who have retail locations. Here are 9 of the top mobile coupon applications to market your small business.

Guy Kawasaki, former chief evangelist of Apple, gives his view on business, marketing and getting people to fall in love with you.

What is the biggest marketing challenge that you have in your business? According to a survey by Marketing Sherpa, 78% of businesses say that their biggest marketing challenge is generating high quality leads. What marketing strategy is the best at accomplishing that goal? The answer is not what you think.

Big box retailers like Target and Walmart have marketing down to a science and rarely do they stray from these tried and methods. It’s worth it to take a look at these successful retailers to see what strategies they use that might work for your business too.

Social media has changed the face of marketing forever. What was once a one-way message pushed from the company to the consumer has become a two-way conversation, requiring both parties to participate. Now your customers have a voice in the marketplace and their voices are loud and clear.

Just last month Google announced the completion of their new web indexing system called Caffeine. This change means that having fresh content is more important to your business than ever before. How do you do that?

I didn’t like Twitter at first. I thought it was random, and stupid, and a waste of time, and so right after I first signed up I deleted my account.
But after a while I kept hearing the testimonials from people who loved Twitter and so I thought I would give it another shot. I’m glad [...]

My husband and I love baseball and we’ve always wanted to have season tickets. So during the Arizona Diamondbacks Spring Fan Fest we decided to take the plunge and buy a weekend ticket package.
We were excited about our purchase, until the season got under way. As of this writing the Diamondbacks have had a [...]