Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

Looks like the Obama’s should have registered their last name to enjoy ongoing royalties. Some interesting examples of halo branding. Where businesses capitolize on the brand elements of another entity. Examples: ATT + TOMs Shoes, Obama Red Wine (below)
Maybe I should pick up some Obama Red to wash down my Freedom Fries…
From Speigel Online:
French Vintner [...]

I wonder if products have the same experience people do, that when they meet their match, they feel like they are “home?” I’ll bet the product manager of this doosey has earned his bonus:
Hillshire Farm ham and turkey + reusable Gladware
= Green, Money Saving, The-Big-Corporation-Proves-It-Can-Still-Listen-To-Customers

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What partnerships could you consider in your business?
Example: B&B could supply guests with brunch [...]

I picked up a book in the airport recently: Wishful Drinking by Carrie Fisher. It’s a fast read and has enough tabloid photos to keep you interested. Her come-sit-by-me-and-dish point of view is disarming and I genuinely enjoyed her tales, her vulnerability and her wit. More importantly, I respect what she is doing.

Wishful Drinking

Carrie Fisher [...]

Hard to tell if this qualifies as innovative or if it should be put in the “people-will-pay-for-anything” category…but I can say I’ve seen it all now.  I suppose it’s green, technically… I suppose it’s home based. Clearly niche, if you believe that only a small segment of the population would actually put money behind the [...]

I had a moment (I can pinpoint it exactly) when roller coasters seemed to lose their luster for me. It was about 30 seconds after de boarding a Turkish Twister after having had about 6 sips of a soda…and I was down for the count, on the ground, laying flat on my back for about [...]