Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

If you put time, money and effort into your search engine optimization (SEO) efforts, and they are not working, it’s time to make some changes. When I was a small child, I was taught several lessons to cross a road safely, and these same tips apply to your SEO program:
3 Things to Do Right Away [...]

It’s been months since you did extensive, search engine optimization (SEO) keyword research and added the appropriate tags to your site. Lately, you’ve been focusing on other things like landing pages, newsletters, case studies, and more.
But as you scan the Web one day, you notice that your site is not showing up in the search [...]

“Melanie, I’d like to add you to my professional network on LinkedIn.” Of course you would.
But who are you?
How many of these invitations do you receive?
Well, LinkedIn, www.linkedin.com, is a great, social-media tool for networking, staying in touch with key contacts and more. But if you just send out random invitations, you are not using [...]

Ugh! I just had a long conversation with another small business owner who was ripped off by several, search engine optimization (SEO) firms.
I hear this all the time, and it breaks my heart. As a fellow entrepreneur, I know how important it is to get value out of all the services you purchase.
How about you? [...]

If you are just starting a business, you are probably overwhelmed with information and a huge, “To Do” list. If you are like me and have been in business for several years, you are probably swamped right now with end-of-year activities.
Well, whether you are a new entrepreneur or a seasoned pro, it can be difficult [...]

Search Engine Optimization, or SEO, is essential if you want to get the most traffic possible to your site. However, you may be a little fearful of spending too much and seeing little results from your efforts.
To avoid any scary surprises, here are three tips to help you keep your SEO program on track:
1. Do [...]

Are you getting ready to launch a big, Google Ad campaign just because you think it might work? Well, it may be just what you’re company needs to boost online awareness.
But before you begin your pay-per-click (PPC) campaign as part of your search engine optimization (SEO) process, there are three main questions to ask yourself:
1.    [...]

You post interesting Tweets every day and add to your Facebook pages up to five times a day. People seem to like your posts, and you are obtaining a following.
Good for you!
But it may be time to take a closer look at your social media efforts. After all, you may be forgetting one key thing [...]

Happy Halloween!
Have you added search engine optimization (SEO) keywords to your site but aren’t seeing results?
Did you send out a press release to hundreds of reporters without receive one phone call?
Are you ready to “throw in the towel”?
This may be scary stuff, but don’t stop now!
While you may think you have done what it takes [...]

I can’t do that!
I don’t want to!
Wa! Wa! Wa!
Sounds like a small child not getting his or her way, doesn’t it?
Well, believe it or not, I’ve heard plenty of adults saying these exact same things recently and felt the need for a little pep talk via this blog.
Whether it’s a difficult kickboxing class, a small-business [...]