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Starting a business out of your garage? Check out these insights!
You’ve heard about entrepreneurs who start their businesses in their garage and become true successes. What is their secret? Well, recently I found out about Pervaiz Lodhie. He started LEDtronics, Inc., www.ledtronics.com, in his garage with his wife, Almas, in 1983.
Today, he has [...]
Does your business need content marketing?
There is a lot of buzz out there about “content marketing” and how it can make your business successful.
But what is content marketing, anyway?
It’s just a fancy name for using content to market to customers. And as I’ve said many times before, by providing value to your customers with good [...]
Are You Getting the PR Reports Necessary for Success?
By Melanie Rembrandt
For many years, it was very difficult to show the results of a public relations, or PR, campaign. After all, you could spend hours on the phone pitching media members and not see any results. Plus, due to the nature of public relations, no one [...]
Today’s technology allows small businesses to build awareness online cost-effectively. Traditional public relations (PR) activities such as developing story ideas, talking to media members and promoting various events are important. But if you are not combining these activities with technological advancements, you are missing out on excellent opportunities to build buzz and increase sales.
You can [...]
What are you thinking?
Did you make a New Year’s Resolution for your search engine optimization (SEO) activities? If so, why? We all know that the chances of keeping a resolution are slim. Instead, why not make SEO goals for the year?
By setting goals, you can plan specific activities and timelines to actually make things happen. [...]
It’s that time of year when things are crazy. You are probably slammed at work trying to finish year-end projects while preparing for the holidays. But don’t let all of your work get in the way of enjoying this special time of year. To enjoy the holiday season more, here are a few tips…
• Review [...]
The search engine optimization (SEO) world is always talking about the latest, search engine update. For example, Google recently stated that they see about three billion searches go on every day so their latest algorithm update could potentially affect over 20 million queries!
With this information, what are you supposed to do with your SEO [...]
The busy, fall season is here, and it’s time to focus on your priorities for the rest of the year. Here’s a quick list of questions to ask:
What are your site analytics telling you?
Review your most popular content, and make a note to add more of this to your site. If you are not getting [...]
Happy Halloween!
There is a lot of scary stuff out there, but you may be unaware of some things that are really frightening and happening right in your office!
For example, when was the last time you reviewed your Website?
If you have been busy focusing on your core responsibilities as a business owner, months may [...]
Have you ever heard the quote, “If it weren’t for people, business would be easy?” Running a successful business is all about dealing with different personalities to accomplish specific goals. And this is often much easier said than done.
Well, instead of increasing your blood pressure and letting these people get to you, here are a [...]