Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

As a business owner, I love being my company’s “evangelist.” I get huge kicks from educating and exciting people about becoming a customer. But frankly, there’s an even more important—though arguably less exhilarating—aspect to closing new business. We call it, the art of follow up.
�
My feelings about this were confirmed and further fueled at [...]

The National Retail Federation announced holiday sales are up 7.2% from last year.  While these numbers are encouraging, here’s the real question: “Is Anyone Making Money?”
As the dark cloud of Recession looms over the economy, retailers are showing their desperation as they drastically slash prices to compete for consumer dollars.  The end result is [...]

The Marketing to Moms Coalition just released their Moms Annual Media Survey 2008.  The group surveyed 1,033 Moms all with children under 18 living at home via an online questionnaire.  Moms currently spend an estimated $2.1 trillion dollars in the U.S. marketplace.  Needless to say, knowing how to reach this key demographic can give your [...]

Landing a large account can be an exhilarating experience for a young company and you can’t help but daydream about the possibility of “overnight success”.  Just around the corner… redemption for all those long hours spent fine-tuning your product, reciting your elevator pitch in the mirror, and packing orders until 2am.  While getting an initial [...]