Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

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Woo Hoo! It’s the New Year. Did you make a resolution
to lose weight, stop smoking, or get in better shape this
year?
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Maybe you want to start your own business?
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Well, as most of you know, it can be very difficult to
keep a resolution. I always like to think of resolutions
as long-term “goal setting” [...]

How was your Halloween? Was it as scary as your current, publicity activities?
Well, if you’ve had bad publicity experiences in the past and are afraid to move forward, don’t be!
After hearing from many entrepreneurs who were “taken” by a big agency or just didn’t have the money to pursue PR activities, I decided to write [...]

If you have an idea for a new product based on your personal experiences, you should definitely look into creating it.
Just look at today’s interview.
After having a difficult time finding a piece of clothing that would give her the ability to “manage” her cleavage in comfort at work, Julie Crotty quit her job, conducted [...]

Before I will work with a company on their marketing strategy, I need to make sure that they are of the right mindset. Unfortunately too many business owners have taken to believing certain crazy myths about marketing. Sorry, but I’m here to debunk those myths. Here’s the top 4.

Feeling a little flabby and ready to get in shape for the holidays?
Meet Judie Aronson, Founder of RockIt Body™ Pilates, www.rockitbodypilates.com/.  With some savvy marketing and a little luck, she turned her passion for a new type of workout into a successful business. Here’s what Judie had to say:�
Tell us about your background and why [...]

The new Google Instant promises to make searches faster and easier, and you’ll be able to see results as you type.
But what does this mean for your search engine optimization (SEO) efforts?
Well, first of all, if you are overwhelmed with all of the information you hear about search engine optimization and have stopped moving [...]

After many months filled with long hours of writing marketing and publicity copy for clients, I was lucky enough to enjoy a vacation last week. Yes, it flew by, but during the trip, I read a very interesting book that go me thinking in a new way so I thought I’d share it with you. �
Here’s [...]

After optimizing your site for the search engines and pursuing other marketing-efforts, it’s time to use the “power of the press” to boost sales, awareness and credibility cost-effectively.
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But how do you pitch your story to a reporter?
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Here are eight quick-tips to help you through the media process:
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1. Know Your Targeted Media-Members.
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Before you even [...]

Recently, Tempe, Arizona, restaurant, Café Boa, sparked worldwide controversy when they announced the highlight of their Easter menu; rabbit. This shocking revelation led to over 200 stories in the media from all over the world. From Arizona to Tokyo, people were talking; even protesting; the Arizona restaurant that was cooking the Easter Bunny for dinner.

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Last week, we looked at the first step to getting some free publicity to help your business boost sales. Now, here’s the second step in our “7 Steps to Successful Public Relations.”
“Who Ya Gonna Call?”

Once you have a PR Plan in place, it’s time to get smart with a good dose of research. In [...]