Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

If you are worried about finances and slow sales at your business, it’s not the time to reduce your PR, SEO and marketing budgets. It’s time to increase them!
While these areas may not seem important to the core of your business, it’s essential to put more money, time and effort into them… especially when times [...]

While many new entrepreneurs still think “PR” means “press release” instead of “public relations,” or that public relations is all about sending out press releases, this is only a small part of the big picture.
Today, public relations represents getting your message out to the right people at the right time in the right format… and [...]

Have you ever been to a conference and met someone who has done something really interesting with their life? Well, recently I sat down to lunch with complete strangers, and the lady sitting next to me decided to start her own business.
But she didn’t start just any business. She started Wild Rainbow African Safaris and [...]

Spring is here, and it’s time to take action before the “slow days of summer” arrive (when you’d rather be outside than behind your desk).
With this in mind, what actions are you going to take right away to make things happen with your PR and search engine optimization (SEO) activities?
Here are 3 ideas to help [...]

Your phone rings off the hook.
Your Inbox is flooded with requests.
Your schedule is packed.
When you can’t take on any more clients and you can set whatever fees you want because you are booked solid with work, this is called a “happiness problem.”
And while it can be wonderful to have all this new work and money [...]

As a small business owner, you may think it’s impossible to get a big, feature story about your company in one of your favorite publications, especially if you don’t have the money to hire a publicist. And while a publicist has the skills to build buzz and cultivate relationships with the media, it is possible [...]

Recently, I spoke to the CEO of Your Dollar Matters, Inc., http://www.theformtool.com, Bob Christensen. As a successful, small business owner who deals with other entrepreneurs in accounting, case management and HR on a regular basis, he is getting the word out about his business and increasing sales via public relations efforts. Here are his insights…
Why [...]

Yes! You just started your new business, and customers are starting to arrive at your door and visit your Website, but you haven’t heard from the media. Why aren’t they calling you? Well, here are…
The Top 3 Reasons Why The Media Is Not Calling You

They won’t unless you call them.

Have you reached out to media [...]

If you are an SEO copywriter, love technology, or just don’t like dealing with people, you may be using e-mail too much and missing out on some important opportunities and communications. If you haven’t picked up the phone in some time, here are…
5 Reasons to Use the Phone Instead of E-mail

1. You have a [...]

Today, the world of public relations (PR) and search engine optimization (SEO) runs at the speed of light. You need to write, optimize, send, and monitor press releases quickly to keep up with news and the competition. In addition, your site needs to have the right SEO keywords and coding in place to be noticed [...]