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Is your PR program helping your small business succeed?
If you just launched a new business and want to build buzz fast, or you are a struggling small business owner who needs to increase sales right away, try these…
3 Public Relations Tips for Your Small Business to Boost Sales and Awareness Now!
1. Post an SEO (Search [...]
Are You Getting the PR Reports Necessary for Success?
By Melanie Rembrandt
For many years, it was very difficult to show the results of a public relations, or PR, campaign. After all, you could spend hours on the phone pitching media members and not see any results. Plus, due to the nature of public relations, no one [...]
3 Questions To Ask About Your Current, PR and SEO services
I get many referrals from business owners who spent a fortune on a top, PR firm or search engine optimization, SEO, services without seeing any results. They spent a lot of money purchasing “well known” services, and now they are weary of hiring another professional [...]
It’s Spring!
Time to refresh your PR activities and take action
Woo Hoo! It’s finally spring and a time for fresh beginnings – for you and your business. Why not start this season by renewing your relationships with the media and telling targeted producers, editors and journalists about your company’s latest news?
But, what’s that? You say you [...]
What are you doing to increase credibility at your small business?
By Melanie Rembrandt
Are people saying bad things about your small business online? Do negative comments appear at the top of the search engines when you do a search for your business name?
Well, instead of sitting back and watching your sales and credibility decline, take action!
Small [...]
Save Money and Get Better Results with your PR Efforts
If you look on the Internet, you will see some horrible press releases. And the businesses that distributed them probably thought they would be inundated with media and sales inquiries as soon as the press releases went live. Has this happened to you? If so,
Are You [...]
We all know that communicating with your associates, customers and team members is a key to success, but with taxes, events, monthly meetings, and everything else going on at your organization right now, your communications efforts may be lagging.
Here are three, key questions to ask yourself to help stay on track with your business goals.
1. [...]
Today’s technology allows small businesses to build awareness online cost-effectively. Traditional public relations (PR) activities such as developing story ideas, talking to media members and promoting various events are important. But if you are not combining these activities with technological advancements, you are missing out on excellent opportunities to build buzz and increase sales.
You can [...]
It’s always nice to see a traditional business go online and be successful. That’s what happened to Dr. Dhavid Cooper and Guy Hodgson of FramesDirect.com, www.framesdirect.com. They moved the process of buying eyeglasses and sunglasses from a brick-and-mortar location into an online success, selling over 1,000,000 pairs of glasses since 1996. Let’s find out how [...]
If you are an entrepreneur or just trying to get some publicity for a new business and haven’t had any luck with reporters, you may want to stop and review your process. There are three, key things to do before pitching a media member.
Conduct research.
Are you just sending a press release or a generic pitch [...]