Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

If you are a copywriter or small business owner researching SEO (search engine optimization) keywords for your business, it can be overwhelming. You’ll find tons of words via the search engines, Google Analytics, social media efforts, and more. With this in mind, here are…
3 Questions to Ask to Avoid SEO Keyword Stress!
1. What is most [...]

You just spent a lot of time, effort and money creating an e-mail campaign. But when you sent it out, a ton of people unsubscribed, you received complaints and no one purchased your new product. It was a failure.
But don’t despair! Use this opportunity to learn from your mistakes, and to create a more successful [...]

Yes! You just started your new business, and customers are starting to arrive at your door and visit your Website, but you haven’t heard from the media. Why aren’t they calling you? Well, here are…
The Top 3 Reasons Why The Media Is Not Calling You

They won’t unless you call them.

Have you reached out to media [...]

If you are an SEO copywriter, love technology, or just don’t like dealing with people, you may be using e-mail too much and missing out on some important opportunities and communications. If you haven’t picked up the phone in some time, here are…
5 Reasons to Use the Phone Instead of E-mail

1. You have a [...]

Are you an entrepreneur handling every aspect of your new, small business? If so, you are probably writing all of your marketing materials and Website copy.
While you may not be able to afford a professional, search engine optimization (SEO) copywriter yet, there are some things you can do to improve your copy… and they won’t [...]

Today, the world of public relations (PR) and search engine optimization (SEO) runs at the speed of light. You need to write, optimize, send, and monitor press releases quickly to keep up with news and the competition. In addition, your site needs to have the right SEO keywords and coding in place to be noticed [...]

On your mark, get set, go!
The alarm clock buzzes. You do your morning ritual, and it’s time to get back to work… but hold on just a minute…
Are you starting off where you left off in 2011, or do you have new and specific, public relations (PR) and search engine optimization (SEO) goals [...]

If you put time, money and effort into your search engine optimization (SEO) efforts, and they are not working, it’s time to make some changes. When I was a small child, I was taught several lessons to cross a road safely, and these same tips apply to your SEO program:
3 Things to Do Right Away [...]

You have worked months on preparing your new product and are ready to announce it to the press. Your press release is ready to go, complete with search engine optimization (SEO) keywords. That’s fantastic… but don’t expect a lot of publicity just from sending out your release.
Don’t get me wrong. You need to send out [...]

“Melanie, I’d like to add you to my professional network on LinkedIn.” Of course you would.
But who are you?
How many of these invitations do you receive?
Well, LinkedIn, www.linkedin.com, is a great, social-media tool for networking, staying in touch with key contacts and more. But if you just send out random invitations, you are not using [...]