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Posts Tagged ‘perceived value’

Perceived value continued

Written by: Ryan Allis May 9th, 2008
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Last time, I began the discussion about improving the perceived value of your company’s products. Perceived value is what customers think your product should cost, or more specifically, what value they think it has to them and what they would be willing to pay for it. You can effectively frame your content in your [...]

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Improving your product’s perceived value

Written by: Ryan Allis May 6th, 2008
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In a recent post about the Four Ps of Marketing, I discussed how you can use your email marketing campaigns to effectively promote your company’s products. If your product fulfills a need or want, has either niche or mass-market appeal, has a high perceived value and can be sold easily, your business has a higher [...]

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