Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

Ready or not, Google is turning real-time. In the past week, Google has started including real-time listings on the first page of its results. The initiative is appropriately called “Real-Time Search.”
So, instead of just listing articles, images, videos, blog postings, etc. in its results, Google is now incorporating a list of rotating items from Twitter [...]

Pricing your products and services is both an art and a science. Get it right, and you can secure yourself a profitable future. Get it wrong, and you’ll find yourself without orders and going out of business.
Effective pricing is critical to your business success. It plays a huge role in your company’s viability and health.
To [...]

As a business owner, I love being my company’s “evangelist.” I get huge kicks from educating and exciting people about becoming a customer. But frankly, there’s an even more important—though arguably less exhilarating—aspect to closing new business. We call it, the art of follow up.
�
My feelings about this were confirmed and further fueled at [...]

According to recent research (more than 600 companies) from Clash-Media, e-mail marketing is now the most favored method of online lead generation in the United States. It’s also estimated that more than 80 percent of businesses will spend more money on e-mail marketing by the end of this year.
Before you take the time to [...]

What is one of the most effective ways to increase your sales? Get inside your customer’s head. Simple as that.
The more you understand about your customers, the more you can solve their challenges, frustrations and problems. The more you understand about your customers, the more you can help them achieve their objectives, goals and dreams.
To [...]

If you are an online retailer or otherwise rely heavily on the holiday season for a good percentage of your sales, guess what?
It’s time to prepare your website for the holidays. Believe it or not, the time is now. In September. With no time to lose!
So, you’re probably thinking, “Come on, Tom. You’ve got to [...]

You can eat lunch in 30 minutes. You can watch a primetime TV show in 30 minutes. You can even organize your sock drawer in 30 minutes.
Given that an easy-to-use website is one that is much more likely to generate sales for your business, it would behoove you to take 30 minutes out of your [...]

This is the third and final post in a three-part series looking at ways that you can create Landing Pages for your website and marketing campaigns that get results. Follow these tips, and see your Landing Pages generate more leads, orders and sales.
LANDING PAGE TIPS
#1. Minimize Load Time
Web pages that take a long time to [...]

This is the second in a three-part series looking at ways that you can transform your campaign or website Landing Pages into highly effective sales funnels for your business. Follow these tips, and see your Landing Pages generate more leads, orders and sales.
LANDING PAGE TIPS
1. Create a Call-to-Action
Make it obvious and clear what the site [...]

Are you aware that Google offers a variety of tools to help you with your website performance and promotion? The pervasive search engine company has a library of information, support materials, blogs, videos and applications all at your fingertips.
Here are some of the essential Google tools for your website to ensure that your website is [...]