Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

What is one of the most effective ways to increase your sales? Get inside your customer’s head. Simple as that.
The more you understand about your customers, the more you can solve their challenges, frustrations and problems. The more you understand about your customers, the more you can help them achieve their objectives, goals and dreams.
To [...]

If you are an online retailer or otherwise rely heavily on the holiday season for a good percentage of your sales, guess what?
It’s time to prepare your website for the holidays. Believe it or not, the time is now. In September. With no time to lose!
So, you’re probably thinking, “Come on, Tom. You’ve got to [...]

You can eat lunch in 30 minutes. You can watch a primetime TV show in 30 minutes. You can even organize your sock drawer in 30 minutes.
Given that an easy-to-use website is one that is much more likely to generate sales for your business, it would behoove you to take 30 minutes out of your [...]

This is the third and final post in a three-part series looking at ways that you can create Landing Pages for your website and marketing campaigns that get results. Follow these tips, and see your Landing Pages generate more leads, orders and sales.
LANDING PAGE TIPS
#1. Minimize Load Time
Web pages that take a long time to [...]

This is the second in a three-part series looking at ways that you can transform your campaign or website Landing Pages into highly effective sales funnels for your business. Follow these tips, and see your Landing Pages generate more leads, orders and sales.
LANDING PAGE TIPS
1. Create a Call-to-Action
Make it obvious and clear what the site [...]

Are you aware that Google offers a variety of tools to help you with your website performance and promotion? The pervasive search engine company has a library of information, support materials, blogs, videos and applications all at your fingertips.
Here are some of the essential Google tools for your website to ensure that your website is [...]

With social marketing vehicles such as Twitter, Facebook and YouTube all the rage, blogging has become somewhat of a forgotten stepchild. But this doesn’t make sense.
Blogging can be one of the most effective marketing tools for the small business owner. It’s easy to start, it’s easy to maintain and it’s easy to leverage in enhancing [...]

Heather Nolte notified the StartupNation community last week about Facebook’s new offering of vanity URLs (Facebook.com/YourNameHere) for individuals and businesses. Check out her post: Facebook Vanity Username…Get Yours June 13th 12:01am!.
Although any individual and many businesses were afforded the opportunity to secure personalized URLs from June 13th, business pages with fewer than 1000 fans and [...]

Just wanted to send a quick reminder to everyone regarding the use of vanity usernames on Facebook.  As of June 13th at 12:01am EDT you will be able to create a vanity username for your Facebook profile or fan page.
Image via CrunchBase
This is TERRIFIC NEWS and will undoubtedly help with SEO ranking, name recognition, and [...]

If you are the owner of an eCommerce website,  you are continuously looking for ways to improve the conversion rate on your site and to drive more sales. To that end, here are 45 tips to turbocharge your eCommerce site:
Define Your Audience

Segment your audience by lifetime value.
Segment your audience by recency (When was the last [...]