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Posts Tagged ‘Niche Marketing’

5 Easy Ways to Participate in Small Business Saturday

Written by: Wendy Kenney November 25th, 2011
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Think that Small Business Saturday is reserved for retail establishments? Never fear: here are 5 ways a home-based or service business can get involved in Small Business Saturday.

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Marketing Planning Part II: Give Them What They Want

Written by: Wendy Kenney May 26th, 2010
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Many experts say that you should give your customers what they need. But forget about that. If her mom had offered Sarah toothpaste she would not have wanted it, even though she has a need for it daily. The same is true with our customers. What kid (or adult) wants what he or she needs? Not me! I don’t want what I need, I want what I want! Yes, as a customer, I’m very much like a child.

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All in the Family - The perfect niche businesses

Written by: Christine Haskell August 1st, 2008
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I know these aren’t sustainable businesses, but they are the perfect niche businesses. Seems to be part of a new trend targeting every part of the family. Except poor, poor Dad.
What niches do you target?

Grandparents.com
Grandparents.com is a life-stage destination for a new generation of active grandparents who want fresh ways to interact, stay connected, and [...]

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