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Do you think of social media first when it comes to word-of-mouth marketing and PR?
Well, before you start Tweeting, posting photos on Facebook and adding videos to YouTube, tell your story to the media.
After all, if your business is featured in a major news-story on radio, television, print, or online, you can build [...]
If your business is not getting the sales you want, it’s time to take action with public-relations activities. Do you want some free publicity within the next two weeks? Here’s what you can do right now:
Research.
If you don’t already have it, find the name and contact information for a reporter at your local newspaper who [...]
Once you do your research and contact media members with targeted pitches, there are several other things you can do to build buzz about your business.
As Step 7 in our “7 Steps to Successful Public Relations” at http://www.startupnation.com/steps/77/3856/1/1/public-relations-action-plan.htm states, it’s time to get the word out!
Here are some additional activities to add to [...]
After conducting extensive research and preparing your story ideas (discussed in previous blog entries pertinent to our “7 Steps to Successful Public Relations”), the next step is to contact the media.
Introduce Yourself.
You can start with a press release announcing your new business and call or e-mail the appropriate media member with a simple introduction.
Introduce [...]
As an entrepreneur, you know you need to send out a press release to announce your new business, but where do you start?
Well, the good news is that it’s not difficult to write a press release. Here are a few tips to help you write your first press release from Step 5 of our [...]
Ok. You’ve probably heard that you need a media kit but aren’t sure why or what goes in it. Well, as part of our “7 Steps to Successful Public Relations,” here’s the information you need to know.
What is a Media Kit?
A media kit is a package of information that allows reporters to get the [...]
Want to know how to get some free publicity? Well, in the last couple of weeks, we’ve covered the first two steps in our “7 Steps to Successful Public Relations.” Now, it’s time for Step 3 – Develop Your Story Idea.
As a new business owner, it’s easy to rush through publicity efforts in order to [...]
Last week, we looked at the first step to getting some free publicity to help your business boost sales. Now, here’s the second step in our “7 Steps to Successful Public Relations.”
“Who Ya Gonna Call?”
Once you have a PR Plan in place, it’s time to get smart with a good dose of research. In [...]
Since we have a fresh new year, I think it’s time to renew some basics about publicity from our “7 Steps to Successful Public Relations.” For example, just because you’re a small business owner, it doesn’t mean that you can’t get great mentions in big, media venues.
But how do you get started? Well, first you [...]
Congratulations! You’ve made it through the unique challenges 2009 had to offer small business owners, and now it’s time to celebrate.
With this in mind, here are a few tips to have a G-R-E-A-T holiday:
G: Give Back To The Community.
Volunteer to help a local charity. Donate your used clothing and other items to a worthy [...]