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Ahhh. Summer. You sit back in your lawn chair with a cold beverage in one hand, and your favorite book in another.
Enticing barbeque aromas waft past your nose, and your stomach grumbles with anticipation.
You catch the sweet scent of roses in the garden and the fresh cut grass from next door.
But wait [...]
After optimizing your site for the search engines and pursuing other marketing-efforts, it’s time to use the “power of the press” to boost sales, awareness and credibility cost-effectively.
But how do you pitch your story to a reporter?
Here are eight quick-tips to help you through the media process:
1. Know Your Targeted Media-Members.
Before you even [...]
If you are currently worried about finances, you may want to review your public-relations efforts and look into getting outside help.
Think it’s too expensive?
Well, you could be wasting time and money by continuing your current publicity activities!
By hiring a PR consultant who acts as an extension of your team and actually cares [...]
Does SEO really work? Well, former software developer Chris D’Agnese saw an opportunity to build a promotional products business solely off of online sales, based on the ideas that consumers like to research and compare before purchasing. Using simple SEO tactics, Inkhead’s sales increased 32% from 2008 to 2009. As a member of the Promotional Products Association [...]
Today, we have the pleasure of talking to Mark Wozniak, the VP of Products at InfoDome (yes, and the brother of Apple Co-Founder, Steve Wozniak). InfoDome is a new, online, critical business data management solution that launched in March to help small businesses handle data.
Tell us about InfoDome and why you created it.
InfoDome is a [...]
Are you a Baby Boomer who thinks you can’t compete against younger folks in the Internet Age? Well, check out my interview with Ron Tannebaum, co-founder of In The Rooms, and you just might change your mind.
Tell us about In The Rooms. Why did you create this site?
In The Rooms (www.intherooms.com) is the number one [...]
A recent, BtoB Online article at http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100331/FREE/100339984, stresses how businesses are using traditional, media channels to increase sales.
During tough economic times, it’s important to keep marketing messages in front of target audiences. After all, if you don’t, your competition will.
And this can be tough if you are working with a tight budget. But by [...]
Are you paying attention to the quotes you’re using in your press releases or just inserting them “as is” into your PR materials? Quotes are important so here are a few, quick things to keep in mind when writing:
Provide value.
How many times do you see a press release where the CEO is “thrilled” or “excited” [...]
Have you ever taken a photo of someone famous?
Maybe you just enjoy viewing celebrity photos?
Well, here’s a new business you’ll find interesting. Jordan Osher, CEO of Meet The Famous, http://MeetTheFamous.com, recently introduced “the first and only celebrity photo agency for the everyday person.” Here, people can upload, distribute and sell their candid celebrity [...]
With the way things are right now in the business world, there are many four-letter words that I’m sure you have no problem saying! But, at the same time, have you thanked your customers, partners, associates, and media contacts lately for helping your business stay afloat?
If not, here are three simple ways to use [...]